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50                 The Psychology of Conspiracy Theories





                The Psychology of


              Conspiracy Theories





           by Karen M. Douglas, Robbie M.
              Sutton, Aleksandra Cichocka



        What psychological factors drive the popularity
        of conspiracy theories, which explain important
        events as secret plots by powerful and
        malevolent groups? What are the psychological
        consequences of adopting these theories?  We
        review the current research and find that it
        answers the first of these questions more
        thoroughly than the second. Belief in conspiracy
        theories appears to be driven by motives that can
        be characterized as epistemic (understanding available information is conflicting, finding may satisfy some epistemic motives at the
        one’s environment), existential (being safe and meaning when events seem random, and expense of others—for example, by shielding
        in control of one’s environment), and social defending beliefs from disconfirmation. beliefs from uncertainty while being less likely
        (maintaining a positive image of the self and the Relevant to these motives, conspiracy theories to be accurate.  The epistemic drawbacks of
        social group). However, little research has have attributes that set them apart from other conspiracy theories do not seem to be readily
        investigated the consequences of conspiracy types of causal explanation. Albeit to varying apparent to people who lack the ability or
        belief, and to date, this research does not degrees, they are speculative in that they posit motivation to think critically and rationally.
        indicate that conspiracy belief fulfills people’s actions that are hidden from public scrutiny, Conspiracy belief is correlated with lower levels
        motivations. Instead, for many people, complex in that they postulate the coordination of analytic thinking (Swami,  Voracek, Stieger,
        conspiracy belief may be more appealing than of multiple actors, and resistant to falsification Tran, & Furnham, 2014) and lower levels of
        satisfying. Further research is needed to in that they postulate that conspirators use education (Douglas, Sutton, Callan, Dawtry, &
        determine for whom, and under what conditions, stealth and disinformation to cover up their Harvey, 2016). It is also associated with the
        conspiracy    theories    may    satisfy   key actions—implying that people who try to tendency to overestimate the likelihood of co-
        psychological motives.                           debunk conspiracy theories may, themselves, be occurring events (Brotherton & French, 2014)
                                                         part of the conspiracy (Lewandowsky et al., and the tendency to perceive agency and
        Over a third of Americans believe that global 2015). A related property of conspiracy theories intentionality where it does not exist (Douglas et
        warming is a hoax (Swift, 2013), and over half   is that they can protect cherished beliefs (e.g., al., 2016).
        believe that Lee Harvey Oswald did not act vaccination is harmful; climate change is not a
        alone in the assassination of John F. Kennedy    serious concern) by casting overwhelmingly In light of their objective or normative
        (Jensen, 2013).  These are examples of disconfirmatory evidence (e.g., scientific limitations, how well do conspiracy theories
        conspiracy theories—explanations for important findings) as the product of a conspiracy satisfy the epistemic motives that draw people to
        events that involve secret plots by powerful and (Lewandowsky, Oberauer, & Gignac, 2013).         them? Relatively little research has addressed
        malevolent groups (e.g., Goertzel, 1994). In                                                      this question, and it suggests that they may be
        recent years, there has been growing interest in In general, empirically warranted (vs. more appealing than satisfying. On one hand,
        the psychological factors that drive the speculative), parsimonious (vs. complex), and extreme and entrenched attitude positions are
        popularity of conspiracy theories, and in this falsifiable explanations are stronger according to associated with conspiracy beliefs, suggesting
        article, we draw together and organize findings normative standards of causal explanation (e.g., that they may help people defend beliefs from
        from this burgeoning research.  This research in science; see Grimes, 2016). However, disconfirmation (Uscinski, Klofstad, &
        suggests that people may be drawn to conspiracy conspiracy theories appear to provide broad, Atkinson, 2016). In contrast, recent experiments
        theories when—compared with nonconspiracy internally consistent explanations that allow indicate that presenting people with persuasive
        explanations—they promise to satisfy important people to preserve beliefs in the face of cases for conspiracy theories about vaccination
        social psychological motives that can be uncertainty and contradiction. In keeping with (Jolley & Douglas, 2014a) and climate change
        characterized as epistemic (e.g., the desire for this analysis, research suggests that belief in (Jolley & Douglas, 2014b) increases their levels
        understanding, accuracy, and subjective conspiracy theories is stronger when the of uncertainty.
        certainty), existential (e.g., the desire for control motivation to find patterns in the environment is
        and security), and social (e.g., the desire to experimentally heightened (Whitson &                                       (Contined on Page 51)
        maintain a positive image of the self or group). Galinsky, 2008). It is also stronger among
        This taxonomy, derived from system- people who habitually seek meaning and
        justification theory (Jost, Ledgerwood, & patterns in the environment, including believers         According to Statista, the current number
        Hardin, 2008), serves as a useful heuristic to   in paranormal phenomena (e.g., Bruder, Haffke,    of smartphone users in the world today is
        classify the motives associated with conspiracy Neave, Nouripanah, & Imhoff, 2013; but see         3.8 billion, and this means 48.16% of the
        belief. However, the comparatively scarce Dieguez,  Wagner-Egger, & Gauvrit, 2015). It
                                                                                                           world’s population owns a smartphone.
        research examining the consequences of also appears to be stronger when events are                 This figure is up considerably from 2016
        conspiracy theories does not indicate that they especially large in scale or significant and leave
        ultimately help people fulfill these motives.    people dissatisfied with mundane, small-scale     when there were only 2.5 billion users,
                                                         explanations (Leman & Cinnirella, 2013).          33.58% of that year’s global population.
        Epistemic Motives                                Furthermore, the need for cognitive closure is    Yet, when it comes to the paranormal,
                                                         associated with beliefs in salient conspiracy     supernatural, or occult, there are no
        Finding causal explanations for events is a core  theories for events that lack clear official     smoking gun photos that are clear and
        part of building up a stable, accurate, and      explanations (Marchlewska, Cichocka, &            concise when it come to UFOs, Aliens,
        internally consistent understanding of the world  Kossowska, 2017). Also, research suggests that   Ghosts, Bigfoot, Lochness Monster,
        (Heider, 1958). Specific epistemic motives that  conspiracy belief is stronger when people         Angels,or other photos that could be used
        causal explanations may serve include slaking    experience distress as a result of feeling        as evidence to convince people of their
        curiosity when information is unavailable,       uncertain (van Prooijen & Jostmann, 2013).        existence. How come? Huh!?!
        reducing uncertainty and bewilderment when       Our analysis suggests that conspiracy theories
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