Page 58 - IAADFS Summit of the Americas 2024 Special Edition

INSIDER

Carolina Herrera partners with Avolta with cross-category pop-up stores

at Mexico City and Ezeiza airports

Carolina Herrera has partnered with
Avolta to captivate travelers with two
vibrant and immersive cross-category
pop-up spaces at Mexico City International
Airport Terminal 2 and Buenos Aires
Ezeiza International Airport Terminal A.
The pop-up spaces – which were
launched over the busy festive peak travel
period and the start of 2024 –showcase the
brand’s signature bold red, an iconic feature
of its new retail design, and embodies
the brand’s Alegria de Vivir mantra of
empowered femininity and sophistication.
The promotional spaces feature a
wide range of top-selling fragrance pillars
including Good Girl, Bad Boy, 212 and CH
fragrances, alongside a selection of travel
retail-exclusive products.
Also highlighted is the brand’s star
launch, Good Girl Blush, a re-interpretation The Carolina Herrera pop-up store in Mexico City colorfully immerses
travelers in the brand’s fragrances and cosmetics.
of the iconic Good Girl Eau de Parfum
fragrance with a delicate blush pink hued
stiletto and a powdery expression of floral The collection embraces self- Coinciding with the pop-up launches,
femininity. expression and blurs the line between Carolina Herrera also launched a two-
makeup and jewelry with an inspired month digital social media, influencer and
Herrera Beauty celebrates self assortment of accessories including OOH media campaign to build awareness
expression fashionable print caps, charms and colorful of the latest spaces.
For a full brand experience, both tassels. The social media campaign, which
pop-ups include Herrera Beauty makeup Herrera Beauty features a wide range featured Sense of Place captions to enhance
products, the first ready-to-wear and of textures and finishes, including its high- the Carolina Herrera brand experience,
personalizable makeup line. pigmented Fabulous Kiss Lipsticks, to the reached over 50 million total impressions
best-selling Fabulous Eyes Mascara. in Buenos Aires and Mexico City during
Completing the Herrera Beauty its run.
collection is the newly launched Good Girl Felipe Grant, Puig General Manager
Liquid Blush. Travel Retail Americas, said: “The launch
Beauty advisors are on-hand at both of our latest Carolina Herrera pop-ups
locations to offer full in-store makeup in Buenos Aires and Mexico City in
services, tailored product recommendations partnership with Avolta is a testament
and expertly recreate the brand’s most to our commitment to delivering an
iconic looks. unparalleled cross-category travel retail and
In Ezeiza Airport, travelers can also consumer experience in the Americas.”
discover the brand’s
exclusive high
perfumery Lucky
Charms fragrances – a
collection of six floral
scents in two-toned
bottles that come
with a customizable
and interchangeable
Herrera Beauty charm.

The colorful Carolina Herrera exclusive high
perfumery Lucky Charms fragrances collection
at Buenos Aires Ezeiza International Airport. The new Carolina Herrera makeup collection is featured in the
Mexico City pop-up.
Summit of the Americas April 2024 58