Page 61 - IAADFS Summit of the Americas 2024 Special Edition

INSIDER

Geske beauty tech brings its AI-fueled skincare revolution to TR

Beauty tools were a huge draw at scan their skin in a matter of seconds and
the inaugural edition of Cosmoprof North present them with an accurate analysis
America in Miami earlier this year— that highlights the skin’s potential areas
especially German brand Geske, whose of improvement. You define what’s most
accessibly priced collection of high-tech, important for you amongst 10 different skin
beautifully designed products were a goals.
center of attention. Geske has invested Geske offers an unprecedented 15-
significantly in the Cosmoprof events since year guarantee in addition to the standard
the brand launched two years ago, and it local product warranty, and says that its
appears that the company is creating huge devices are equipped with professional
interest in the category, while significantly beauty technologies usually reserved for
raising its visibility throughout the world. Innovation. The design awards it has won dermatologists and cosmetic salons, all at
With its holistic, innovative AI are too numerous to list. an average price of $49.95.
approach to managing consumers unique
skin care needs, Geske German Beauty The products The Geske message
Tech says that it brings to life the efficiency Geske features 250 clinically tested So far this year, the brand has
and precision of G-Beauty through science- and innovative skincare devices ranging launched a star-studded Instagram
backed technology, ergonomic designs from cleansing devices and dermal rollers campaign that stars such style icons as
and the power of AI to create a range of to micro-needling and LED/light treatment Paris Hilton, Megan Fos, Courtney Cox,
multifunctional prestige beauty tech tools devices, along with a collection of skincare Nina Dobrev, Romee Strijd, Toni Garrn,
at an affordable price point ($8 to $100). products specially developed to pair and Aida Domènech, among others. These
Since its debut at Cosmoprof in Las with the devices to allow for the optimal stars are reaching millions of followers
Vegas 2022, where the brand was awarded skincare experience. with the Geske story.
“Best Beauty Tech,” Geske has gone on The devices help users curate According to Geske, the beauty device
to become “the most awarded beauty personalized skincare routines tailored to market is currently valued at $75.30bn,
brand.” The first year alone it won “Most their skin’s needs by pairing its tech-centric and is expected to grow by 18.6% by 2030.
Innovative Product 2022” from Stamegna beauty devices with the free AI-powered The skincare industry is on the cusp of a
Retail Management in London, the app. spectacular growth curve, and Geske says
NACDS TSE Award 2022 (USA) for “Best Users download the Geske German that it is poised to spearhead that growth
Product Personal Care / Health and Beauty Beauty Tech app on Google Play or the with life-changing beauty tech solutions
Category” and the jury at the influential Apple App Store for free. It is available available in 131+ countries.
CES tech event marked Geske as THE in 131 countries and in 45 languages. Geske is currently launching in travel
pioneer in beauty tech and innovation. Elle They take a selfie and the personalized retail in the Americas. For information,
magazine just named it the No. 1 Beauty SmartAppGuided skincare AI algorithms contact astrid.steinhaeuser@geske.com

Timeless Skin Care highlights success following Cosmoprof North
America Miami

Timeless Skin Care, a brand Cosmopack Education sessions emerged actively transforming skincare routines
committed to providing innovative as significant highlights of the show, with worldwide at an affordable price point.
skincare products of exceptional quality numerous sessions selling out before the For more information, please visit:
and value, enjoyed news-worthy success at event. @timelesshaskin / www.timelessha.com
Cosmoprof North America Miami this past As a result, the Timeless Skin Care’s
January. booth was booming with guests and
As the inaugural Cosmoprof North distributors from around the globe. The
America Miami event welcomed over brand tells TMI that it received interest
19,000 visits and 700 beauty exhibitors, from global distributors and has already
Timeless Skin Care received additional formed new partnerships that will assist
attention since its global best-seller, brand expansion into new territories.
20% Vitamin C + E Ferulic Acid Serum Timeless Skin Care is represented
(1.7oz) was listed as #1 in the exclusive in travel retail in the Americas through
CosmoTrends Report curated by Katherine Sleipnes’ IBBI.
BeautyStream in the ‘Shields Up’ category Timeless Skin Care is disrupting the
at the show. skincare market with innovative ingredients
Timeless Skin Care was also featured that are backed by extensive research
in the CosmoTalks session that took place and an initiative to ensure customer
on January 23. The CosmoTalks and satisfaction, through which the brand is
61 April 2024 Summit of the Americas