Page 60 - IAADFS Summit of the Americas 2024 Special Edition

INSIDER

Worldclassbrands highlights wellness and beauty tech at Summit

Lenny DiCristofano’s Chicago-based company website.
travel retail agency worldclassbrands Beauty Pro’s collection of hand-held,
(which partners with UK-based Martin travel-friendly beauty tools include its LED
Lovatt of Magnify Brands) will be Wand 5-in-1-anti-aging tool, a T-Bar Sonic
showcasing several lines of best-selling Vibrating anti-aging devise, its Hydratest
wellness and beauty tech products from his skin analysis device and its Photon LED
multi-category portfolio at the Summit of Light Therapy Facial Mask.
the Americas.
Focusing on brands that are Wonderbalm
innovative, disruptive, on trend, sustainable One of Beauty Pro’s hero products
and affordable, beauty and wellness has is its Wonderbalm, an all in one multi-
become one of worldclassbrands’ fastest purpose skin care balm that nourishes and
growing categories, several of which it conditions the skin. The multi-use balm can
presented in Cannes last year as well. be used for a multitude of skin solutions,
Key among these is Beauty Pro, a Key products in the award-winning including skin moisturizer, natural first aid
UK brand that has sold treatment masks in range include a biodegradable eye-warming kit, hair mask for conditioning, lip balm,
salons since 2010, and launched at-home mask that soothes tired eyes and a men’s after shave balm, hand cream and cuticle
salon products that DiCristofano and range called Barber Pro. In 2023, Beauty moisturizer, makeup primer, makeup
Lovatt began showing in 2022. Pro launched its 100% Biodegradable remover, eye cream, tattoo aftercare,
With a multi-award winning product Sheet Masks and Packaging, a move the hydrating skin mask, burns, cuts & scrapes.
range that includes 100% plant-based company sees as a huge step forward for its The balm is 100% vegan, cruelty-free
serums, anti-aging and nourishing eye sustainability credentials. An ever growing and made with all-natural ingredients, free
and face masks, body care and a range selection of its products are now certified from additives, preservatives and parabens.
of beauty tech devices, the company as vegan by the Vegan Society, as well. Deeply hydrating, its replenishing
checks all the boxes for innovation and “We’re always improving our existing formulation is rich in vitamins and
sustainability. ranges to ensure they encapsulate the antioxidants, using Olive Oil, Shea Butter,
Its plant based Daily Serums range very best formulas and are in line with Candelilla Wax, Orange Peel Oil and
is 100% vegan, water free and packaged our company ethos. This includes always Vegetable Oil to moisturize, protect and
in recyclable and reusable materials. In working to make sure our packaging is promote natural glow.
2023, BeautyPro went a step further, and kind to the planet and our ingredients See the full worldclassbrands portfolio
launched 100% Biodegradable Sheet are ethically sourced,” say co-founders at the Summit of the Americas at booth
Masks and Packaging. Ibs Ansari and David Herdman on the #601.

Coty and Kylie Jenner debut first Kylie Jenner fragrance

Kylie Jenner continues to expand her was truly unique to me in every aspect,
beauty business into new categories with from the scent to the bottle, and a fragrance
the launch of her debut fragrance, Cosmic that people have never smelled before but
Kylie Jenner — a magnetic, skin-inspired that feels immediately comforting and
scent that smells “out of this world.” delicious…,” says Kylie Jenner. “Because
Crafted by Kylie, her first fragrance this fragrance is so personal to me, I also
envelops the wearer in a rich, warm and wanted the bottle and the pack-aging to
sweet aroma. reflect that so I designed the carton with my
Cosmic Kylie will be oncounter in birthday embossed in roman numerals and
TR Americas on May 15th. This ambery the bottle was shaped to fit in the palm of
floral fragrance opens with star jasmine and your hand. I cannot wait to share this with
blood orange, has a heart of golden amber you.”
and red peony accords, and finishes with a This debut fragrance by Kylie Jenner
soft dry down of vanilla musk accord and combines her olfactive vision and unique
cedarwood. aesthetic with Coty’s leading fragrance
Cosmic Kylie Jenner is housed in a expertise and global reach. Cosmic Kylie
sculptural bottle designed to resemble a Jenner furthers the Kylie Cosmetics
piece of art from another world and formed brand as a global multi-channel beauty Kylie are represented in the Caribbean
to fit perfectly in the palm of your hand. phenomenon. and Mexican travel retail markets by Tairo
“I wanted to create something that Kylie Jenner Cosmetics and Cosmic International.

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