Page 62 - IAADFS Summit of the Americas 2024 Special Edition

INSIDER

Marcolin adds elegant butterfly silhouette model
to its 2024 GUESS Travel Retail collection

Eyewear company Marcolin has
unveiled new sunglasses in its 2024
GUESS Travel Retail collection.
The latest addition to the collection
features a feminine butterfly silhouette
with an elegant, trendy shape that travels
between delicate vintage inspirations and
modern finishes with a strong character and
great refinement, says Marcolin.
The metal front is characterized by
semi-enameled black trim on top and sides,
overlapping the slim rose gold rims.
The frame features transparent
injected temples in the same color, Safilo and Missoni
embellished with a glitter surface and
decorated with the tonal GUESS logo. The extend license through
gradient lenses gently fade from purple to
peach. all over the world, starting in April and 2029
The style will be available exclusively presented in a special pouch that can also
for the Travel Retail channel in airports be used as an original clutch bag. Safilo Group and Missoni have
renewed of their global licensing agreement
for Missoni brand eyewear until the end of
Victorinox unveils Airox Advanced travel gear line 2029. Missoni has represented a significant

brand in Safilo’s women’s luxury
Victorinox has launched a smart new fashion portfolio since 2020 thanks to its
line of luggage called the Airox Advanced collections characterized by the innovative
collection. use of the fashion house’s iconic textiles
The collection employs the same and colors, giving them a distinctive
meticulous pursuit of excellence as its identity. This style fully expresses the
Swiss Army Knife, says the company. authenticity of the brand’s DNA making the
The suitcases are the lightweights in the Missoni eyewear collections immediately
Victorinox hardcase portfolio and offer an recognizable and unique.
intelligently designed interior. Featuring “We are very proud to renew our
a contemporary style, the suitcases have partnership with Missoni. In only 4 years of
pure silhouettes and a matte shell finish in collaboration we have been able to strongly
Black, Storm or Stone White. telescopic handle system, engineered by develop the eyewear category, in particular
Victorinox Head of Global Trave Victorinox to provide comfort, stability, in the main European markets and in North
Retail & Fragrance Sales, Gloria Dix, and more packing capacity. The Butterfly America. This renewal offers us a new and
said: “With global passenger traffic in Opening System with two divider walls stimulating opportunity to consolidate and
2024 expected to reach new heights, the enables easy packing on both sides of the broaden our distribution, continuing to
Victorinox travel retail team is preparing suitcase without the mesh panels getting work together with the brand,” said Angelo
for a thrilling year of growth driven by in the way. The interior comes with Trocchia, CEO of Safilo Group.
new openings and an evolved brand antimicrobial lightweight lining, silver “We are glad to announce the renewal
strategy focused on core competencies and mesh, and a touch of red. A Swiss Army of our partnership with Safilo until 2029.
key product launches in Travel Gear and Knife scale on the back panel allows for The construction of lasting and solid
Watches. We are excited to build on the personalization. Additionally, the suitcases relationships with our partners is, for us,
success of the original Airox collection can be expanded for an extra 4 cm of a fundamental priority, as it allows us to
with the launch of Airox Advanced, an flexibility. develop high-quality projects that can lead
expertly designed, intelligent range of The collection includes Carry-On to long-term success. During these past
suitcases that will appeal to travelers who sizes and a medium and a large suitcase. four years, the significant contribution
value lightweight luggage, quality, and Like all Victorinox Travel Gear products, of the eyewear category has been one of
subtle style.” the Airox Advanced collection offers a the driving factors of our growth that will
Designed and engineered in global 1+10 years warranty and is available further benefit from this agreement in the
Switzerland, the Airox Advanced suitcases at selected Victorinox stores, in local and upcoming future,” commented Livio Proli,
feature an externally mounted dual- travel retail markets, and online. CEO of Missoni Spa.

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