Page 54 - TFWA World Exhibit 2024 Special Edition

INSIDER

The PyD travel retail staff have had an exceptional year with activations throughout the region.

PyD animates fragrance launches throughout the Caribbean and

Latin America

Madrid-based PyD Group has in which it continues to make investments high profile animations this year was its
significantly grown and consolidated its and provide strong support. Women’s Day celebration in March at
presence in the Travel Retail sector across “Our goal is to provide excellence in Argentina’s Aeroparque Airport, for the
the Americas as it strives to establish itself travel retail service for every brand in our new TOUS LoveMe The Emerald Elixir
as a leading distributor in the region. portfolio,” says Trolez Cortina. fragrance and the rest of the LoveMe
“We plan to further strengthen Currently, PyD has a presence in family.
our global presence, particularly in the major channels and countries throughout In June, at London Supply Iguazú,
Americas and the Caribbean. This includes the region, with established relationships consumers were given color bracelets
expanding our brands into new markets, with partners such as Attenza Duty Free, perfumed with the different fragrances of
implementing assertive commercial DFA, Duty Free Partners (in Mexico), HALLOWEEN and if they participated
strategies to boost market share, and Lagardère (in Peru), London Supply, in an olfactory fingerprint game, they
maintaining close relationships with key and Avolta (present in Colombia, Chile, were given a sample of the fragrance they
players in each territory,” explains María Argentina, and other countries). The chose. At the same time, PyD celebrated
Trolez Cortina, Deputy Communication company says that it is also focused on Father’s Day at Argentina Ezeiza
and PR Director of the family-owned and enhancing its role as distributors in the International Airport and Aeroparque with
operated beauty company. Caribbean. HALLOWEEN’s masculine line.
Travel retail is a key channel for PyD, Among PyD’s most memorable Father’s Day was also celebrated at

Left: PyD celebrated Father Day’s with an engraving event for several of its brands at John Bull in The Bahamas.
Right: PyD launched Nightology Iris Shadow with Kirk Freeport in Grand Cayman.

October 2024 54