Page 56 - TFWA World Exhibit 2024 Special Edition

INSIDER

DFD and Playmobil forge global alliance to boost Travel Retail reach

Duty Free Dynamics (DFD) has
announced a new partnership with toy
brand Playmobil in the global Travel Retail
sector. This exclusive collaboration will
enable DFD to extend the brand’s reach at
travel retail points of sale worldwide.
Playmobil, known for its diverse
range of figures and themed playsets, has
been a beloved choice for families and
children around the world for decades.
Celebrated for sparking imagination
and providing unlimited fun, Playmobil
encourages role-play that helps children
create their own stories, embark on
adventures, and develop verbal, social, and
cognitive skills in an engaging manner.
This play-based approach fosters creativity
and builds self-confidence, as children can product lineup. This partnership comes at presence, and their exceptional sales
mix and match Playmobil sets and themes a time when we are refining our categories, execution were essential in forging this
to craft their own unique play worlds. concentrating on those with the greatest partnership.”
Under this new agreement, DFD will potential, and phasing out less in-demand Additionally, Playmobil will have a
act as the exclusive partner responsible items. We will also utilize our commercial dedicated exhibition space within DFD’s
for elevating and expanding Playmobil’s and logistical networks across four showroom at the TFWA 2024 conference in
presence in this channel. continents to drive ambitious growth.” Cannes. Retailers will have the opportunity
Martin Mairal, CEO of DFD, stated: Oliver Niess, SVP International to discover not only the brand’s latest
“Playmobil is a leading brand with a 50- Business Development from Playmobil innovations but also the comprehensive
year legacy and a 95% brand recognition added: “The extensive expertise that DFD end-to-end solutions that DFD provides to
rate, making it a perfect addition to our toy brings to Travel Retail, their worldwide its partners.

Crislu and Disney collaborate for an TR exclusive jewelry collection

California-based jewelry brand Crislu “We are incredibly excited to
announces its latest collaboration with collaborate with Disney, a brand that shares
Disney, in a partnership that brings to life our commitment to creating magical and
an exclusive Disney-inspired travel retail- timeless designs,” said Bryan Crisfield,
exclusive jewelry collection that captures CEO of Crislu. “This collection offers a
the magic, charm, and nostalgia of beloved unique blend of Disney’s whimsical charm
Disney characters and stories. and Crislu’s elegant craftsmanship, making
The Crislu x Disney collection it perfect for Disney fans of all ages who
features a wide array of beautifully crafted want to carry a piece of magic with them
jewelry pieces, including necklaces, every day.”
bracelets, earrings, and rings, all inspired To celebrate the launch, Crislu will
by iconic Disney characters such as be hosting a stand during TFWA, where
Mickey and Minnie Mouse, Cinderella, fans can get an exclusive first look at
Snow White, and more. Each piece in the the collection and learn more about the
collection is meticulously designed with inspiration behind the designs. Swing by
Crislu’s signature attention to detail. This Aisle H, Stand 13 in Blue Village Hall for a
collection is exclusive to Duty Free, Travel sneak peek at Disney by Crislu styles.
Retail, and Resort channels.

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