Page 61 - TFWA World Exhibit 2024 Special Edition

INSIDER

Starboard and WEBB Banks launch agave pilot program on five ships

Starboard has launched a
groundbreaking agave program in
partnership with WEBB Banks that will
initially be featured on five ships before
expanding later in the year.
Phillip Jarrell, Vice President –
Innovation, Cruise & Key Accounts at
WEBB Banks tells TMI that the agave
program will feature four agave-based spirits
from the WEBB Banks portfolio: Tequila
Komos, Ghost Tequila, Teremana Tequila,
and Dos Hombres Mezcal.
“We are starting off with a five ship pilot
program, which will expand to 63 ships in Jarrell says WEBB Banks has an breweries from Molson Coors Beverage
Q4 and Q1 2025. It is one of the first agave agave portfolio that hits all price points and Company which added more beers on offer
programs that Starboard has done. It is rolling flavor profiles. for its cruise clientele.
out now to the first five ships: Carnival “We’ve got super luxury with Tequila These new craft breweries add Hop
Jubilee and Carnival Panorama, Celebrity Komos and Casa Dragones, and LeBron Valley Brewing Company, Terrapin Beer
Beyond, Virgin Valiant Lady, and Royal James’ Lobos 707. We have a great spicy Co, and Revolver Brewing to the Tilray
Caribbean Mariner of the Seas,” says Jarrell. mix with Ghost, Tanteo, and Fiero. Plus portfolio that already includes Sweetwater
“We will be launching a tasting we have a ton of celebrity tequila brands. of Atlanta and Montauk New York, among
program in their store and will be the only There are several price tiers and different others. The acquisitions make Tilray the 5th
agave tastings for the next nine months. flavor profiles.” largest craft brewer in the United States.
When Starboard has done a program like “We are a lot more focused on craft
this before, it has only been one brand. We Craft beer and cruise beer now. Terrapin already had a pretty
approached them with the idea of a diverse Along with its extensive agave decent business on cruise lines, so we’re
portfolio, to give people a taste of different portfolio, WEBB Banks has a growing hoping that the craft beer segment really
styles of tequila at different price points, locker of craft beers. aligns with us,” says Jarrell.
and we added a Mezcal to give consumers In September, Tilray Brands, which
another opportunity to expand their agave WEBB Banks represents, completed
experience.” the acquisition of craft beer brands and

Haleybrooke International to represent Mauxion Selection cognac

Haleybrooke International has cognacs and vintage
announced that it will represent Mauxion bottlings from specific
Selection cognac in Latin America, years like 1958, Mauxion
Caribbean, and USA duty free and travel Selection also has VS,
retail. VSOP and XO cognacs in
The Mauxion family is one of the their portfolio which are
oldest cognac producers and traces their standards in Travel Retail.
history for 13 generations. Working closely “This gives us an
with the Mauxion family’s friends and advantage in the cognac
neighbors, Thibault Mauxion introduced category as we can supply
Mauxion Selection, a collection of limited- a large variety of cognacs
edition cognacs: 100% single estate, 100% to our customers from one
cask-strength, 100% natural color without supplier,” says Nilson.
additives and non-chill filtered. Coming “Haleybrooke is
from all 6 cognac appellations, Mauxion cognacs come with metallic labels which a well-established and
Selection offers cognac connoisseurs an are numbered, have wax for the cork renowned duty free company. Many of
authentic, one-of-a-kind experience of rare, and packaged in a pure oak box with a their customers, whisky, rhum and cognac
limited lots, some of which are in excess of certificate with the history of cognac. They lovers are looking for genuine craft
100 years old. have the ability to produce special labels spirits, this is a perfect match for Mauxion
Mauxion Selection offers unique for customers for as few as 42 bottles. Selection. We can’t wait to offer them an
luxury packaging in bottles that are Patrick Nilson, President of unprecedented range of rare Cognacs,”
mouth-blown and made in the French Haleybrooke International notes that in says Thibault Mauxion, Owner of Mauxion
Riviera’s heartland. Their limited-edition addition to the limited-edition luxury Selection.

61 October 2024