Page 55 - TFWA World Exhibit 2024 Special Edition

INSIDER

Tairo rebrands, consolidates three divisions under one umbrella

Tairo International has rebranded as
Tairo Group, which the company says will
mark “a new era of excellence in luxury,
beauty, and consumer goods.”
The transformation reflects
streamlined business operations and a
unified presence, aligning the company’s
three specialized divisions: Tairo
International Luxury Division, SOMAR
Beauty and Consumer Goods, and Fantasy
Fragrances’ Independent and Niche Brands.
Miami-based Tairo Group is a leading
distributor and developer of luxury, beauty,
and consumer goods, offering an extensive Tairo Group’s SOMAR adds L’Oréal
portfolio of world-renowned brands. The Fantasy Fragrance division Professional Products to its portfolio
Among the brands represented by the includes the Frida Kahlo fragrance, plus the Tairo Group has announced that
Tairo International Luxury Division are Live, Love, Travel and Shaina B. Miami its SOMAR Division will distribute
such global blockbusters as Gucci, Kylie brands. L’Oréal Professional Products in select
cosmetics, Tiffany & Co., Molton Brown, “The company’s mission is to Caribbean territories. This includes top hair
Marc Jacobs, Wella Professionals & OPI, invigorate the beauty and consumer brands, Kérastase, Redken, and L’Oréal
Burberry and Calvin Klein, among others. brands in the Caribbean, Mexican, and Professional Paris, amongst others.
The Somar Beauty and Consumer U.S. markets by developing them in “This partnership highlights
Group represents Moroccanoil, partnership with multinational companies SOMAR’s dedication to premium beauty
Revlon, Sebastian, Covergirl, L’Oréal and retailers,” says the company and professional hair care products,
Professionnel, Kérastase and more. announcement. promising to raise industry standards across
the Caribbean,” said the company.

John Bull - South West Plaza & The Mall to have a sensory experience with the
– with an event where customers enjoyed activation of the four senses (olfactory,
an engraving service of their purchased tasting, visual, tactile). Elements such
fragrances, samples, GWP and a raffle. as balloon twisting, acrobatic dynamics,
At Kirk Freeport - Bayshore Mall in and skills were also incorporated into the
Grand Cayman PyD had a “spectacular” customer experience activities.
window animation, introducing TOUS Man PyD launched Nightology Iris Shadow
Spritz and SCALPERS Yacht Club during at Kirk Freeport - La Perfumerie II with an
summer, while in the Caribbean TOUS’ window animation and in-store decorations.
boutiques, they introduced TOUS Man This month, HPP at Lagardère Travel
Spritz with an event that invited customers Retail Peru will be covered in ElectroPink
to enjoy a cocktail and some bites. until October 1st for the launch of the
HALLOWEEN conquered Maggy’s newest TOUS fragrance. This is one of the
Aruba - Paseo Herencia with its claim first points of sale to launch this fragrance,
“Believe in Your Magic” and an instore and which is expected to reach the rest of our
Beauty Workshop Event, where customers distribution this month.
were invited to discover the fragrances “And the best is yet to come with the In September, PyD launched the brand new
while enjoying a fun night with Cocktails, launch of our newest HALLOWEEN pillar, ElectroPink TOUS with Lagardère Duty Free
bites, glitter nails, makeup, and hair touch- My Wish. This will be our most important Peru, before it rolls out to the rest of the market.
ups. launch this year and we are going all out to
In August, TOUS Kids was launched cover the points of sale with the magic and
with Avolta where kids passing by got elegance it deserves,” says Trolez Cortina.

55 October 2024