Page 24 - BANKING FINANCE NOVEMBER 2023

PRESS RELEASE

ICICI Bank launches ‘iFinance’, a single-view for savings and current

accounts across banks

ICICI Bank announces the launch of ‘iFinance’, enabling
crores of customers-retail and sole proprietors, to get a
consolidated view of their savings and current accounts
in one place. Customers of other banks can also get the
benefit from this facility, which ICICI Bank has introduced
by leveraging the Account Aggregator ecosystem, on the
Bank’s digital platforms, namely iMobile Pay app, Retail
Internet Banking (RIB), Corporate Internet Banking (CIB)
and InstaBIZ, the Bank’s mobile app for businesses.
‘iFinance’ provides a single-view dashboard of all
accounts. Users can check account balances, get
valuable insights on spending patterns, download
statements and more. The dashboard offers significant
convenience to users and assists them to exercise better control over expenses and monitor their finances in a seamless
manner.
Speaking on the launch, Mr. Sidharatha Mishra, Head- Digital Channels, ICICI Bank, said, “We, at ICICI Bank, remain
committed to offer futuristic and innovative digital solutions to our customers. With the launch of ‘iFinance’, we are
enabling our customers as well as customers of other banks to view their account data in one place and provide them a
better control over their finances. This is the Bank’s initiative to introduce the convenience of open banking for customers
by leveraging the Account Aggregator ecosystem. This unique feature also provides users with the facility to manage
their expenses by analysing their spending patterns in a safe and secured place. The ‘iFinance’ facility is available across
our mobile banking and internet banking platforms which provide ease of access to account information to the customers.
We believe this new feature will help the users to conveniently monitor and manage their finances.”

HDFC Bank Launches Festive Treats

HDFC Bank, India’s largest private sector bank, announced the launch of its annual campaign - Festive Treats with superfast
banking services and 10,000+ offers on Cards & EASYEMI. After four successful campaigns, the theme for this year is “Iss
Tyohaar No Intezaar”, which means that there is no waiting this festive season. Besides offering instant services, the Bank
will be running a host of offers across Accounts, Loans, Cards, EASYEMI, Consumer Loans, Cardless EASYEMI, and other
products to make shopping during this festive season enjoyable and accessible for all consumers.
Under Festive Treats, all existing and non-bank customers, including salaried individuals and business owners, can avail the
offers. The Bank is offering XPRESS Loans at discounted interest rates and processing fees for houses, vehicles, businesses,
personal needs, and more. Further, the Bank has exclusive tie-ups with top brands and merchants like Apple, Samsung, LG,
Sony, Haier, HP, Acer, IKEA, Home Centre, Amazon, Lifestyle, and many other platforms. Besides, customers have a chance
to save up to Rs. 50,000 using HDFC Bank Cards & EASYEMI options on Cards & Consumer Loans.

Mr Ravi Santhanam, Chief Marketing Officer, HDFC Bank said, “The Festive Treats campaign embodies our dedication to
spread happiness during this celebratory season. The wait for attractive deals and offers is over. Through our advanced
instant digital solutions, customers can seamlessly access banking services online to fulfill their wishes. The campaign slogan
“Iss Tyohaar No Intezaar,” symbolises festive cheer along with ease and convenience. We wish all our consumers a happy
festive season!”.

22 | 2023 | NOVEMBER | BANKING FINANCE