Page 25 - BANKING FINANCE NOVEMBER 2023

PRESS RELEASE

Bank of Baroda Introduces bob LITE Savings Account –

a Lifetime Zero Balance Savings Account

Bank of Baroda has introduced the bob LITE Savings Account – a Lifetime Zero Balance Savings Bank Account, as a part
of its “BOB Ke Sang Tyohaar Ki Umang” festive campaign. bob LITE offers customers a hassle-free banking experience
without any minimum balance requirement.
Further, to cater to the requirements of different customer segments, the bob LITE account also comes with a lifetime
free RuPay Platinum Debit Card on maintaining a nominal Quarterly Average Balance (QAB) in the account and
accountholders can also avail a lifetime free credit card, subject to eligibility.
The bob LITE Savings Account also comes loaded with offers during the festive season. As a part of its ongoing festive
campaign, Bank of Baroda has tied up with leading consumer brands across categories such as Electronics, Consumer
Durables, Travel, Food, Fashion, Entertainment, Lifestyle, Grocery and Health, offering a host of attractive offers and
discounts on Bank of Baroda Debit and Credit Cards. The festive campaign will run up to 31st December, 2023 and
cardholders can indulge in special offers from brands such as Reliance Digital, Croma, MakeMyTrip, Amazon, BookMyShow,
Myntra, Swiggy, Zomato, and more.

Speaking on the occasion, Shri Ravindra Singh Negi, Chief General Manager - Retail Liabilities & NRI Business, Bank of
Baroda said, "We are pleased to introduce the bob LITE Savings Account, with the twin objective of bringing banking
within reach with an account that is light on charges, while also delivering more joy to our customers this festive season.
The account can be opened by any resident individual, including minors above the age of 10 years. bob LITE opens the
doors to the formal banking ecosystem for a new generation of aspiring Indians and is aimed at fulfilling their hitherto
unmet banking needs.”

Axis Bank reinforces its ethos of ‘Customer Obsession’, rolls out

Sparsh Week initiative

With an aim to reinforce its firm commitment towards Customer Obsession, Axis Bank, one of the largest private sector
banks in India, has launched 'Sparsh Week', an event focused on strengthening the bond between the Bank and its
customers. As part of this initiative, the Bank will organize a series of engaging customer-centric activities for its employees
to amplify the spirit and promise of Customer Obsession. The Bank will also organize educative and customer-focused
activities during this week, thereby aligning the Bank's employees and customers in their journey of progress, innovation,
and transformation.

Axis Bank reinforces its ethos of ‘Customer Obsession’, rolls out Sparsh Week initiative
Sparsh Week has commenced from October 9th - 13th, covering 5000+ Axis Bank branches and retail asset centers across
the country. More than 15 events have been planned for the entire week and will broadcast LIVE to all 95k+ Axis Bank
employees.
This year, Axis Bank has aligned Sparsh Week with its three core principles: Listen, Act, and Celebrate. It emphasizes
active 'Listening' through multiple touchpoints to better understand customers' needs and concerns, promptly 'Acting'
upon customers' feedback & queries, and 'Celebrating' the invaluable connection Axis Bank shares with its customers.
Commenting on the initiative of Sparsh Week 2023, Mr. Subrat Mohanty, Executive Director, Banking Operations &
Transformation, Axis Bank,, said, "At Axis Bank, we are Dil se Open for our customers and are committed to providing
the highest levels of customer service. Sparsh encapsulates this spirit as we aspire to Listen, Act, and Celebrate our
customers' insights and feedback. This initiative embodies our ethos of not just being a bank but a partner and enabler
in fulfilling their dreams and aspirations. Our customers have trusted us for decades, and we aim to provide them with
a delightful banking experience that truly stands out."

BANKING FINANCE | NOVEMBER | 2023 | 23