Page 35 - Insurance Times September 2019

Stability of living: Anxiety free life, Exceed range of relief
for the needy and prevention of the poverty. Free economy:
security for unseen situations: illness and accidents,
corporate bankruptcy, or physical weakness in her old age.
Household support: child care services, long term care
services, etc.

Although completely online purchasing policies are
available online where without help of any agent women
can buy their policy and enormous facilities are provided
online for buying insurance products and policies but still
that as I know, policy holder women by the internet is less
in both areas either rural or urban. In the rural area women related specific safe and secure network channels. It is easy
are uneducated and not aware about the latest
to women buying the product. So women related specific
technologies, so they are not buying their policy by the
network channels must be build to coverage clear, relevant
mobile or any other digital devices but surprise is that the
information about the policies for the women.
urban area where women are educated and using latest
technologies for the communication for day to day purpose
Women satisfaction is key factor of online purchasing by the
but they are not buying policy in such ratio. It is a big
women. So if the company take feedback directly through
question facing by the insurance technologies and
the authenticate person or filtered site on the woman's cell
insurance companies. Why it is happening?
phone, and if any technical problem is there it must be
solve quickly the level of satisfaction of women will be
It is happening because of inadequacy of awareness increase. Hence company should be vigilant who access the
towards the insurance policies in the women. She needs to
data with clear and deep insight of technical experts
buy the policies but she has not know how to buy and from
regarding technical risk, and must be quick to solve the
where we get correct information. Special communication problem of women customers. Women is not aware about
medium regarding the women clients are required to
the insurance online product give her full authenticate
increase awareness and communicate with women clients,
information regarding to access and buy the insurance
as they have resources to time gaining digital services.
policies online and use their online services from the
mobile with secure channels.
Suggestions:

Self-motivation is the big issue for women to purchase Insurance policy which show major alters like policy
insurance product online. Message should be clear, maturity date and others policy alerts always follow two
accurate, reliable, empowering, purposeful and well- method mail & SMS but there is also one another medium
ordered. All are important factors for women to be self- which is still untouched is flash sms which exit only when
motivated to buying the products online. you click exit that should be incorporated the only company
which has introduced is DSP till now. The website which
Fraudness is the major problem facing by the women, she help polices finding and comparing are policy bazaar should
wish to secure websites for buying the products. It is be advertising online, icici policy comparator, policy baba,
difficult to a women to identify the authenticate website jaanotohmaano a product by birla sun life insurance and
so first give her authentication information for valid etc. Predict Your Choice is a good way but women is not
websites or channels as well as full knowledge about the interested to go in deep she want quick and easily available
fake information, policies and fake agents. So she can buy information to buying or purchasing product.
the product without any hesitation.
LIC was started women`s assurance policy regarding
Women nature always interested to gathering all of the women, it was good policy because it covers all the security
information about the product which she wants to buy, if points related to women but It should be online and it's
this information is available on her mobile in the women advertisement should be with essential women interest

The Insurance Times, September 2019 35