Page 27 - Banking Finance MAY 2017

PRESS RELEASE

Axis Bank Foundation joins hands with Government of Maharashtra

to transform 1000 villages

Axis Bank Foundation (ABF), the CSR arm of Axis Bank, has pledged its support towards the Government of Maharashtra’s
‘Village Social Transformation Mission’ under the aegis of the Hon. Chief
Minister Shri. Devendra Fadnavis.
The initiative aims at transforming adverse conditions in 1000 villages
plagued by drought, low human development index and various other
social challenges to transform them into ‘Model Villages’. The
collaborative effort with corporates under their respective CSR
programmes would provide both financial and technical support to the
mission.

Axis Bank Foundation will implement its flagship financial inclusion and
financial literacy programmes in these villages, to fast track
development and introduce the unbanked and underbanked to the world of banking. The Government of Maharashtra,
in consultation with Axis Bank Foundation has allocated 15 villages in Yavatmal district to the foundation.
A 12-month Chief Minister Rural Development Fellowship (CMRDF) program is designed under the Mission. The aim of
the CMRDF is to drive change from within the village itself by having a resource on the ground. This will ensure that
effective execution is taking place and the locals are empowered to fully participate in the development of their villages.

Dr Drabu inaugurates J&K Bank's Retail Credit cum Digital Business

Promotion Campaign

J&K Bank's two-day retail credit cum digital business promotion campaign began in the lawns of the civil secretariat to
create awareness about the Bank's
digital products and also to provide
hassle free access to retail credit
schemes like Car Loan, Home Loan,
Cash Credit & Personal Loans to the
employees of the secretariat.
The campaign was inaugurated by the
Finance Minister Dr. Haseeb Drabu in
presence of the Chairman and CEO J&K
Bank, Parvez Ahmed. The Bank is
providing on the spot facility for opening
of new accounts with issuance of instant
Debit/Rupay cards, linking mobile
number to account, seeding Aadhar
with bank account number, awareness
and assistance in downloading,
installing, activation of Mobile Banking App (MPay) and issuance of E-banking facility to the secretariat employees.
Dr. Drabu appreciated the outreach of the bank to the Civil Secretariat employees which he said shall not only provide
an opportunity to the employees to avail attractive concessions in various loans but will also strengthen the relationship
of the JK Bank with its most important constituents i.e. Government Employees. The Finance Minister advised the Bank
to undertake such campaigns for micro and small retail enterprises to support the budding entrepreneurs. He lauded
the Bank's focus on digital banking products to promote less cash economy in the J&K state.

BANKING FINANCE | MAY | 2017 | 27

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