Page 5 - PR COMMUNICATION AGE July - December 2020

Cover Story
TITBITS OF

PUBLIC

RELATION-

FROM ITS

STARTING TILL

NEW NORMAL

SITUATION

Prologue: products, or political decisions. Public relations professionals
typically work for PR and marketing firms, businesses and
Public relation (PR) is the practice of managing the spread
of information between an individual or an organization companies, government, government agencies and public
officials as PIOs and non-governmental organizations, and
(such as a business entity, government agency, or a non-
non-profit organizations. Jobs central to public relations
profit organization) and the public. Public relations may
include account coordinator, account executive, account
include an organization or individual gaining exposure to
their audiences using topics of public interest. The aim of supervisor, and media relations manager.
public relations is to inform the public, prospective
customers, investors, partners, employees, and other The defination, beginning & process of
stakeholders and ultimately persuade them to maintain a Public Relation:
certain view about the organization, its leadership,
Public relations specialists establish and maintain
About the author relationships with an organization's target audience, the
media, and other opinion leaders. Common responsibilities
Anabil Bhattacharya include designing communications campaigns, writing news
B.M.E. (Honours), F.I.I.I. releases and other content for news, working with the
Retired Chief Manager, H.O. press, arranging interviews for company spokespeople,
National Insurance Co. Ltd. writing speeches for company leaders, acting as an
Kolkata
organization's spokesperson, preparing clients for press

"A successful man is one who can lay a firm foundation with the bricks others have thrown at him."

PR COMMUNICATION AGE July - December 2020 5