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Specific public relations disciplines include the targeting tactics are important for public relations
following aspects:- practitioners because they face all kinds of problems: low
visibility, lack of public understanding, opposition from
1. Financial public relations:- communicating financial
critics, and insufficient support from funding sources. On the
results and business strategy
other hand, stakeholder theory identifies people who have
2. Consumer/lifestyle public relations:- gaining publicity a stake in a given institution or issue.
for a particular product or service
3. Crisis communication:- responding in a crisis All audiences are stakeholders (or presumptive
stakeholders), but not all stakeholders are audiences. For
4. Internal communications:- communicating within the
example, if a charity commissions a public relations agency
company itself
to create an advertising campaign to raise money to find a
5. Government relations:- engaging government cure for a disease, the charity and the people with the
departments to influence public policy disease are stakeholders, but the audience is anyone who
6. Media relations: - a public relations function that is likely to donate money. Public relations experts possess
involves building and maintaining close relationships deep skills in media relations, market positioning, and
with the news media so that they can sell and promote branding. They are powerful agents that help clients deliver
a business. clear, unambiguous information to a target audience that
matters to them.
7. Celebrity public relations:- promotion of a celebrity to
various media publications and outlets
Messaging through the media:
8. Food-centric relations: - communicating specific
information centered on foods, beverages and wine. Messaging is the process of creating a consistent story
around a product, person, company, or service. Messaging
It is about building and managing relationships with those aims to avoid having readers receive contradictory or
who influence an organization or individual's audiences has confusing information that will instil doubt in their
a central role in doing public relations. After a public purchasing choice or other decisions that affect the
relations practitioner has been working in the field, they company. Brands aim to have the same problem statement,
accumulate a list of relationships that become an asset, industry viewpoint, or brand perception shared across
especially for those in media relations.Within each sources and media.
discipline, typical activities include publicity events, speaking
opportunities, press releases, newsletters, blogs, social Digital marketing is the use of Internet tools and
media, press kits, and outbound communication to technologies such as search engines, new media relations,
members of the press. Video and audio news releases (VNRs blogging, and social media marketing. Interactive PR allows
and ANRs) are often produced and distributed to TV outlets companies and organizations to disseminate information
in hopes they will be used as regular program content.

Identification of target audience in PR:

A fundamental technique used in public relations is to
identify the target audience and to tailor messages to be
relevant to each audience. Sometimes the interests of
differing audiences and stakeholders common to a public
relations effort necessitate the creation of several distinct
but complementary messages. These messages however
should be relevant to each other, thus creating a
consistency to the overall message and theme. Audience
"Words are powerful, but truly strong relationships are not shaken by the spoken words, for the words in the heart
are heard loud and clear, despite the temperamental poor choice of the word uttered."

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