Page 53 - WOW Magazine Dec22_V04

A Digital Group Term Insurance Plan launched on
VYOM- the new Mobile banking App of Union Bank,
provides a cover of ₹10 lacs at a very competitive
premium, which is as low as ₹1221. We successfully
issued the first CASA GTI policy digitally. Our team is
looking forward to insure more lives digitally with the
addition of this new entrant.

As a part of our digital promotional campaign, we launched a new reel on Instagram. This reel is focused on e-Wealth Royale
which is a Unit - Linked, Non-Participating, Individual Life Insurance Plan. This reel attracted 600+ views on Instagram.

interaction with his / her potential insurer. To further
deepen our reach and to create an Omni-channel
Digital customer acquisition framework, we are
developing our ULIP plan journey on a
hyper-personalized video. Leveraging the BOT platform
further, we have developed a customer servicing
journey on WhatsApp which will enable customers to
seamlessly interact with the SUD bot to avail key
servicing features.

We extended our product offering on SUD Life Buy Online
platform by launching Saral Jeevan Bima Protection
Plan and adding Century Star product to Savings &
Investments product offering on the Buy Online
Platform. Unique URL creation for Campaigns / Partner
has been implemented for effectively tracking and
monitoring the performance of campaigns through
different channels – SMS, Email, WhatsApp, Partners. We
are enhancing our customer experience on Buy Online
journey platform with Real time calling to prospects
At SUD Life, we continue to invest in newer technologies
dropping out of the journey. For interested prospects, we
thereby identifying ways to engage better with our
are enabling Incoming Call facility on the Buy Online
customers, reach out to prospective buyers / young
platform. We have implemented Face Liveliness check
millennials, and build seamless journeys with adequate
and Face Matching functionality in our Buy Online
control and governance. In Q1 of FY’23, we build our ULIP
journey to reduce the risk of any fraudulent cases
product – e-Wealth Royale on WhatsApp (most
getting logged thereby providing better quality
preferred communication channel) via a Sales BOT
sourcing and control at the stage of issuance.
enabling us to further ease out our prospect’s
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