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Captivating / Charismatic Quality is the Dire Need: 2. Find the way how will you say it?
A leader should be charismatic. There should be an aura of We're all aware by now, that it's not always what you say,
authority around the leader, at the same time people but how you say it that counts. Begin by making eye con-
should feel that he/she is approachable. Being well-dressed, tact. You inspire trust and confidence when you look into a
knowledgeable, remembering small details about others person's eyes and speak. Second, be aware of your body
personal lives, and inquiring about them from time to time, language since it can say as much, or more, than your
which is basically finding a balance between being a task words. By standing with arms easily at your side you tell
master and a softie are some ways to being charismatic. others that you are approachable and open to hearing what
they have to say. If instead, your arms are crossed and
Contrary to what people believe, communication skills can shoulders hunched, it suggests disinterest or unwillingness
be acquired by anybody through practice. A thorough under- to communicate. Good posture and an approachable stance
standing of the psychology and demographics of the people help make even difficult communication flow more
one is communicating with, and molding one's communica- smoothly. Make sure you speak in a cooperative, non-
tion and leadership style according to that, leads to better adversarial tone. Be nonjudgmental.
communication. Anyone can inform his staff and clients about
the company's products, policies, marketing strategies and 3. Listen while communicating.
other things, but it is up to the leader to transform that mere
information into effective communication. After you've said what you have to say, stop and, listen, and
look for feedback and clues of comprehension. While the
Good communication skills are key to success in life, work person is responding avoid any impulses to cut them off or
and relationships. Without effective communication, a listen only for the end of the sentence so that you can blurt
message can turn into error, misunderstanding, frustration, out more ideas or thoughts that come to your mind. Re-
or even disaster by being misinterpreted or poorly deliv- spectfully give them your full attention. When you are fin-
ered. Communication is the process by which we exchange ished, ensure that your message has been clearly and cor-
information between individuals or groups of people. It is a rectly understood; ask open questions and encourage dis-
process where we try as clearly and accurately as we can, cussion. Fine-tune your message if necessary.
to convey our thoughts, intentions and objectives.
4. Lastly reach into the desired of understanding,
Communication is successful only when both the sender and agreement or consensus.
the receiver understand the same information. In today's
highly informational and technological environment it has be- Once you have had to opportunity to discuss your message
come increasingly important to have good communication and the feedback to it, re-visit the purpose of the inter-
skills. While many individuals still continue to struggle, the change. Have you reached common ground, solved a prob-
inability to communicate effectively will hold them back not lem, or clarified your position? If the purpose was to teach
only in their careers, but in social and personal relationships. or instruct, have you accomplished your goal?
Finally while concluding let us enumer- To communicate well is to understand and be understood.
ate the steps for acquiring good commu- Make sure that your message has been received as in-
nication skills stating them in seriatim: tended and that any questions or concerns have been alle-
viated. You can even agree to disagree. There are no guar-
1. Well make out what you want to say and why. antees that your communication efforts will be meet with
total compliance and agreement. As long as you understand
Understand clearly the purpose and intent of your message. each other, are cordial and respectful, you can still have a
Know to whom you are communicating and why. Consider successful exchange.
any barriers you may encounter such as cultural differences
or situational circumstances (gender, age, or economic bi- Reference: All materials / features read from various clas-
ases). Ask yourself what outcome you want to achieve and
the impression you want to leave. sic write-ups written by eminent Gurus / Colleges / Univer-
sities relating to Communication Management Studies and
also the materials available online.
PR COMMUNICATION AGE June 2016 21
