Page 18 - PR Communication Age - JUNE 2016
P. 18
ments and carrying on with the communication process. sticky is a virtuous art few can master. Writing for an audi-
Explaining a particular concept to an audience requires you ence means catering to every strata and serving different
to be aware of the level of understanding of listeners. For degrees of understanding. Using technical jargon, high
the communication process to be fruitful, the plane of think- sounding and / or dual-drumming words only contribute to
ing of audience and speaker should be the same. There are confusing the reader. Short sentences containing 15 to 17
instances when one needs to repeat his/her statement or words work well and curb the opacity creep in the write-
message to the listeners without getting irritated. Keeping up. For the audience to absorb the crux of your write-up,
your head and staying patient is the key to maintaining the communicate with consistency and subtlety. If you are keen
communication process hurdle-free. to use a new word from the dictionary, do so; just avoid
overdoing it. A succinct and concrete writing style brings
Making your communication process creative is invariably forth a transparency of sorts.
possible with a little bit of effort. For example, the leaders
of two teams in an organization may have conflicting views. Salient features of Verbal / Oral Communication:
However, expressing them tacitly/creatively should keep A misconception that exists:
them from using a negative tone while presenting their
viewpoints. Majority believes that the verbal mode is far better than
the written mode of communication. However, this is not
The skills provided in the form of effective communication the case - your tone, intonation, expressions, choice of
tips should prove to be useful. Addressing people by their words, and punctuating the sentence to control its fluidity
name is one of the skills you should try to master. Staying are components that well govern the verbal mode of com-
polite and behaving in a controlled manner while speaking munication.
though is important, the fact that one should remain as-
sertive must not be forgotten. It is not always possible to Effective communication is possible, when you are bone
receive a feedback that is pleasant or which is in line with hard with the subject at hand. If you are not aware about
your opinions. Accepting the differences in opinion is there- the nuances of the subject, better not put the audience
fore, an important skill which needs to be mastered. It takes through the agony of getting garbled with the concept.
time to develop this skill however, is worth the effort.
Know the facts :
Communication, simply suggests the command to express
the self with complete justification to thought. The mode There are times, when a member from the audience poses
of communication may be written or verbal. However, a dicey question. It would do a good turn to your reputa-
what overrides mode is the manner in which a message is tion, if you are well acquainted with the relativity of the
communicated. subject. However, if you are unable to answer the question,
be subtle, and decline the opportunity politely.
Skills essential for written mode of com-
munication:
What matters in the written mode of communica-
tion is the manner in which you frame your sen-
tences.
The reader ought to understand your piece of writing ver-
batim. Unless you plan to pen down a piece, where you
would be glad to entertain multiple perspectives let your
write-up stay pat without the diktat of distich words or
sentences. Constructing the text in a way that it is lucid and
"If you are an artist, learn science. If you are a scientist, cultivate art."
18 PR COMMUNICATION AGE June 2016
