Page 15 - PR Communication Age - JUNE 2016
P. 15
about anything under the sun! Nowadays, many courses are cation problems can only be solved through active and ef-
available that provide training on developing business com- fective communication.
munication skills and correspondence and a lot of educa-
tional institutes conduct classes on ways to improve com- As living beings, we need to express and understand the
munication skills. Effective communication skills in business expressions of others. Like it or not, the human society
go a long way in sealing your financial success. thrives on communication. Civilizations have risen and fallen
based upon how good they were at maintaining sound re-
The most difficult part of running an organization is man- lations with the rest of the world. Communication is, in-
aging the human resources. This is one resource which deed, the very lubricant that makes the machinery of hu-
doesn't work on any principle of management, economics, man relations function smoothly.
psychology or any other social science! This is the most
random and volatile resource which must be managed with Therefore, the significance of communication cannot and
great dexterity to reach desired organizational goals. Com- should not be underestimated. Sometimes, difficult situa-
munication is that lubricant which keeps this resource mov- tions in life can be resolved by just sitting down and talking
ing throughout the organizational machinery. it out! Similarly, most personal, professional and social di-
sasters can be averted by maintaining clear, appropriate
The salience of communication in the workplace is mani- and unambiguous communication. All we need is some ef-
fold, as it involves communication along vertical, horizon- fort on our part to identify and avoid barriers to effective
tal and parallel organizational levels and such communica- communication to make our lives and the lives of those
tion should always follow the hierarchy prescribed by the around us better.
organization. A breach of the hierarchical channel of com-
munication is known as a Gang Plank and should be avoided The communication process conducted through spoken
as much as possible. Communication in the workplace in- words is referred to as oral communication. In academic
volves interpersonal communication between colleagues, parlance this 'oral communication' is defined as the effec-
superior and subordinate and vice versa and workplace tive interpretation, composition, and presentation of infor-
communication skills come handy in such situations. mation, ideas, and values to a specific audience. In today's
world, the emergence of different forms of media has led
A clear understanding of the purpose of such communica- to the communication process to take place through dif-
tion, especially if it is of a vertical nature, along with the
expectations of the sender and receiver are extremely im-
portant for the smooth running of an organization.
Significance of communication in any
kind of relationship:
The author doesn't think it requires to elaborate much on
this, as we all have, some time or the other, experienced
certain roadblocks and voids in our relationships owing to a
lack of communication. Lack of communication in relation-
ships result in frustrations, misunderstandings, unrealistic
expectations, guilt and can create personal differences.
It is difficult for people who share their lives with each other
to coexist for long without having regular and smooth com-
munication for of the relationship. Relationship communi-
"Public relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive
petals are hidden by sturdy blooms."
PR COMMUNICATION AGE June 2016 15