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tion exceed 80 million copies. The Reg- Maggi noodles and others have gained geria in 1959 as Western Nigeria TV
istrar of Newspaper in India (RNI) regu- entry and make merry in India's mar- was established in Ibadan. Private
lates publications in India and newspa- ket. There is a solid middle class and broadcasting started in Nigeria in 1993
per business is not on decline. (Kohli has been buying various consumer prod- and there are number of private ra-
2010) ucts as markets have been growing. dio and TV stations existing in the coun-
try now.
India has more than 150 channels of Nigerian Media
cable Television although public service Conclusion
broadcaster Doordarshan is stronger. Nigerian media is big and are making
Cable channels are mostly in private big impact on Nigerian society as much This article has taken a look into me-
and produce more entertainment pro- as possible. There has been an era of dia and Public opinion's role in to Ni-
grams appealing to people effectively missionary and alien dominated press gerian and Indian nations role in inter-
for their needs. (Chakravarthy 2004) in Africa. There has been emergence national affairs. Media purvey informa-
of indigenous press and an era of mod- tion as Indian media provide informa-
Radio services are available on AM and ern Journalism found in Nigerian me- tion on India, helping thereby in forma-
FM basis as private FMs as Suriyan FM dia landscape. tion of public policy and public opinion.
Radio Mirchi etc dominate FM sce-
nario. (Rabin 2001) Public service Religious publications have also domi- A country's success or failure is re-
broadcaster as All India Radio domi- nated early Nigerian Journalism effec- flected in media as media help in for-
nates national scenario as government tively as Nigerian Pioneer was estab- mation of public opinion at local, state,
has monopoly over broadcasting. Pri- lished in 1914 marked beginning of in- national and international level. This
vate broadcasters entry has revitalized digenous journalism. Zik dominated role of media in public opinion of a
market and many good entertainment journalism and his West African Pilot nation whether inside of the said coun-
programs are available (Khan2006) has also been popular. Morning Post try or outside of it should not be easily
was established in 1961 and ceased af- ignored. Serious academic study and
There had been a private sector and a ter Military coup toppled Balewa gov- discussion will help unravel role of
public sector TV revolutions that had ernment. Many magazines were media and public opinion on nations
taken place according to Rogers and launched during 1970s and 80s and destines will go in a long way ahead.
Singhal authors of India's communica- Drum of Daily Times is one.
tion Revolution. Many products as References
Radio was established in Nigeria as po-
litical instrument of colonial 1. Amos, Thomas Owen (2005) Imagi-
masters and came under gov- Nations and Borderless Television:
ernment rule as it was estab- Media Culture and Politics Across
lished in 1932 as propaganda Asia (New Delhi: Sage)
tool. Modern broadcasting in
Nigeria began when Nigerian 2. Bagdikian Ben, (1997)"The media
Broadcasting Corporation Monopoly New York: beacons
came into existence in 1958
through an ordinance. In 3. Chakravarthy, Jagdish (2004)
1978, Federal Military govern- Changing Trends in Public Broad-
ment recognized NBC and casting Journalism (Mumbai:
changed its name to Federal Authorspress
Radio Corporation of Nigeria.
4. Khan, Jehangir(2006) Basics of Elec-
TV broadcasting began in Ni- tronic Media , New Delhi: Shipra
publications
5. Kohli-Khandekar, Vanita (2010) In-
dian Media Business New Delhi: Re-
sponse
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things
differently."
PR COMMUNICATION AGE June 2016 13
