Page 12 - PR Communication Age - JUNE 2016
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free compared to other times. Free Transnational com- of a foreign land effectively. Media con-
media will help better communication munication plays an vey brief as well as succinct informa-
of government, private all sector goals important role in tion to all intended citizens and are
effectively to all concerned people. public policy. useful for travel related or business
Today's media play related purposes. No doubt, it is plain
International forums important role be- and straight forward information as its
cause of powerful uses are limited to a time period and
Many diplomats meet and discuss in technology, colorful carry no further political value.
UN as well as other forums pertaining presentation and
world affairs & ongoing debates on update news details Media on country's influ-
war as well as other world issues. A on men and matters ence in other nations
Country's influence on such matter is as resources of
decided on kind of power it can exert transnational media Media play an important role in a
on such issues. Russia as well as are enormous to discount easily. country's affairs in other nations as
America exert strong influence on in- media provide information, education
ternational affairs and international Transnational media mould public opin- as well as entertainment news on that
relations pertaining many nations as ion in announcing news and events, country and help create public opinion
well as play a pivotal role in deciding serve as forum of discussion of public or opinion formation on an issue. We
destinies of smaller rulers and smaller policy and for formation of public opin- know of many events not because we
nations. ion. cared but often because of media as
Marshall McLuhan has rightly said.
Transnational communica- Media stir debates & serves as forum McLuhan had borrowed ideas of
tion for discussion, helping in progression of Harold Innis whose book The Bias in
debate to an idea or opinion formation Communication has encouraged to
BBC and CNN operate as separate en- on consensus. Many a times, media write on media and TV particular.
tities in England and USA as well as play agenda setting role in public policy
broadcast to different countries around or opinion formation and help arriving This case study of Nigerian media and
world. We come to know of Paris Ter- to a solution. Indian media are presented to exhibit
ror attacks, Syrian war, Refugee crisis Nigeria's and Indian media's influence
Belgium terror attacks as well as US BBC has credibility because it is a pub- on international affairs. A content
presidential elections and more from lic service broadcaster and has fairness analysis of The Guardian and The na-
these channels as we get news and in reporting public events. During dif- tion are given as well brief background
many other editorial content. ficult and trying times in India, BBC of Nigerian radio and TV as well as
news was relied on compared to All other mass media.
India Radio India's broadcaster.
Indian media case study lists Indian
CNN has been reporting on Freedom newspaper history, achievements as
Project as well has news on business well as other particulars to show
and other important topics as well on achievements made in India and
Leading women and other stories. abroad effectively.
Official media Indian media
Official media of a country help in dis- There are 80,000 publications as dai-
seminating news on a nation in a coun- lies, weeklies, monthlies and
try or nation abroad to many citizens fortnightlies exist in India and circula-
"Some are born great, some achieve greatness, and some hire public relations officers."
12 PR COMMUNICATION AGE June 2016
