Page 14 - PR Communication Age - JUNE 2016

CRUX OF
COMMUNICATION
PROCESS & WAYS
TO ENHANCE
COMMUNICATION
SKILLS

Introduction: convey one's beliefs, ideas, thoughts, or needs with clarity
to others so as to reach a consensus or a mutually accept-
The communication process involves a sender or communi- able solution.
cation source, the subject matter of communication, ex-
pressions used for communicating (encoding), the medium The success of any business lies as much in networking and
of communication, receiver(s) of the communication and building sound professional relationships as it does in indi-
the interpretation thereof (decoding) and feedback. vidual tact and business acumen. Communication is a cru-
cial decisive factor in business relations. It is very important
Communication refers to the exchange of thoughts and to say the right things at the right time and at the right
ideas with the intention of conveying information. Commu- place when dealing with partners, customers, stakehold-
nication is a two-way street that includes vocalization as ers, media and, sometimes, even competitors.
well as gesticulation. The purpose of communication is to

About the author Any miscommunication or ambiguity can pour pails of cold
water on your hard work and ruin your chances of survival
Anabil Bhattacharya in today's competitive business environment. Maintaining
B.M.E.(Hons.), F.I.I.I. professional etiquette in oral and written business commu-
Chief Manager, nication is of utmost importance and must not be taken
Head Office, N.I.C.L. lightly. We should be grateful that we are living in an era of
Kolkata enlightenment where we have access to training on just

"The best way to predict the future is to create it."

14 PR COMMUNICATION AGE June 2016