Page 19 - PR Communication Age - JUNE 2016
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The power of listening comes into play, when one ought to views without seeming overly patronizing. All this is
touch base with effective communication. Being attentive impossible unless the facilitator has astounding com-
and listening to what is being said facilitates comprehen- munication abilities coupled with a natural empathy
sion. Be it a conversation or a presentation; heed it for clar- toward fellow beings.
ity of meaning. Catnapping, more often than not, is bla-
tantly visible, and comes across as a rude shock to the Good communication skills are an invaluable asset to a
speaker with two-fold embarrassment for the listener. salesperson since he/she is entrusted with the task of
convincing the prospective buyer about the wisdom of
The importance of acquiring the commu- investing in a product. This is done by assessing the
nication skill: needs of the buyer and suggesting a product that would
meet the buyer's requirements.
The importance of communication skills cannot be under-
estimated. Good communication skills are necessary in all The product may offer a vast array of easy-to-use fea-
walks of life. The lacks of effective communication skills have tures that would definitely help in improving the qual-
a negative impact on the personal as well as professional ity of life of the user. Who better to convince the buyer
life of a person. about the multitude of features that the product has
on offer, than a salesperson with a flair for words!
First let us take a look at some major aspects
where right communication or a lack of it - any- While the importance of verbal communication cannot
one can have serious implications. be underestimated, one cannot ignore written commu-
Good communication skills are a prerequisite for nication. A simple billboard, carrying a well-written
message, manages to hold our attention at a crossing.
healthcare providers.Ineffective communication, rather
than incompetence, precludes the doctor from convey- Authors have been mesmerizing voracious readers by
ing to the patient that the former has the best inter- the power of their words. The enthralled reader flips
ests of the patient in mind. For instance, a doctor may through the pages, reading well into the night, with-
be knowledgeable and may have considerable exper- out giving much thought to the mode of communica-
tise in his area of work. tion. The aforementioned examples would have clearly
illustrated the importance of communication skills.
However, a patient may feel neglected or ignored if
the doctor is not particularly good at communicating. Communication does not refer only to articulating
The disillusioned patient may also consider getting a words. Using sign language and the sense of touch to
second opinion. A simple miscommunication, especially, express and feel are also important modes of commu-
when one is ill, makes one feel awful. A good health nication. Ultimately, communication should be effec-
care provider, who is able to put patients at ease with tive. As long as there is clarity in communication, the
a few comforting gestures and words, will definitely be goal of communication will be accomplished.
an asset to any hospital.
Effective leadership communication
A teacher, who is able to communicate well with stu- skills:
dents, can inspire them to learn and participate in class.
-- Workplace communication can improve by participat- Importance of verbal communication for the leader is im-
ing in a facilitated workshop. Without effective com- mense. What is the role of a leader? A leader is expected
munication, the goal of workshop facilitation cannot be to represent his/her followers and motivate them to reach
realized. heights of success through individual and collective effort.
Communication is the best equipment a leader can employ
The facilitator needs to be able to identity dormant par- to achieve this goal.
ticipants, and encourage them to come forth with their
Even ideals resting upon strong principles can fall flat and
"In the long history of humankind, those who learned to collaborate and improvise most effectively have prevailed."
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