Page 16 - RMAI BULLETIN Jan - Mar 2020
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RMAI BULLETIN JANUARY TO MARCH 2020



             has been made on a new business proposal or a    BusinessUCBerkeley,21October,2004.
             renewal; the underwriter must monitor the activity of  Dorfman, Mark, S, “Introduction to Risk Management and
             an individual’s policies and behavior to ensure that  Insurance”, eight edition, Pearson Education (Singapore)
             satisfactory results are achieved other than necessary  Pvt.Ltd,NewDelhi,2004
             actionsaretobetakenaccordingly.                  Gulati, Neelam C., “Principle of Insurance Management”,
                                                              firstedition,ExcelBookPublisher,NewDelhi,2007.
             Conclusion                                       Harrari, Jean Claude, “Insurance and Marketing”,
             The present study tries to analyze and interpretate a  Witherby&Co.Ltd.AylesburyStreet,London,1984.
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             insurance. The study reveals a sound relationship  Issues, first edition, Publisher ICFAI University Press,
             between the proposer (insured) and insurance     Hyderabad,2005
             company which fundamentally based on information  Kipp Richard & Sncok Thamos, "Designing New Health
             giving and receiving that follows the principle of  Insurance Product "Insurance Chronicale ICFAI University,
             “Utmost Good Faith”. Whatever information is given by  Hyderabad,April,2008.
             proposer to company’s underwriter investigates   Kothari, C.R., “Research Methodology” Methods and
             gathered information keeping in the view of      Techniques, Publisher New Age International, New Delhi,
             underwriting guideline and verifies whether to accept  2009
             or reject or modify the proposal. With the help of  Ksirhna, G.Radha, “Marketing of Insurance Service in
             present study which discusses underwriting steps an  India”,TheICFAIUniversityPress,Hyderabad,year-2008.
             underwriter can make right and appropriate decision  Kumar, K.B.S “Insurance – Indian Insurance Environment”,
             that can satisfy to both party insured and insurer  TheICFAIUniversityPress,Hyderabad,2008.
             withoutbeingbiased.
                                                              Kutty Shashidharan K., “Managing Life Insurance” first
                                                              edition,PrenticeHallofIndiaPvt.Ltd,NewDelhi,2008.
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             Baker, Tom, “Containing the Promise of Insurance:  MarghamPublication,Chennai,2006.
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