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Case Study








                  Data Breaches - Theft of Sensitive Customer Data







          Executive Summary                                   The study focuses on the root causes of the breach, the
                                                              immediate and long-term response strategies, and the over-
          This case study examines a data breach incident faced by a
                                                              all impact on the organization's operations, reputation, and
          global e-commerce company, where sensitive customer
                                                              financial performance.
          data, including financial information, was compromised due
          to a cybersecurity vulnerability. The breach resulted in the
          exposure of personal data of over 10 million customers, lead-  Definition of Key Terms
          ing to reputational damage, financial penalties, and loss of  1. Data Breach: Unauthorized access, theft, or exposure
          customer trust.                                        of sensitive, confidential, or protected data.
                                                              2. Cybersecurity Vulnerability: A weakness in a system,
          The company implemented a multi-faceted solution to miti-  network, or application that can be exploited to gain
          gate the impact of the breach, strengthen its cybersecurity  unauthorized access.
          defenses, and restore customer confidence. These measures
                                                              3. Personally Identifiable Information (PII): Information
          included immediate containment of the breach, collaboration
                                                                 that can identify an individual, such as name, address,
          with cybersecurity experts, enhancement of security proto-  social security number, or credit card details.
          cols, and transparent communication with stakeholders.
                                                              4. Encryption: The process of converting data into a se-

          Through these efforts, the company regained trust, im-  cure format that can only be accessed with a decryption
          proved its cybersecurity posture, and minimized future risks.  key.
          This case study provides insights into the root causes of the  5. Incident Response Plan: A documented process to de-
          breach, the effectiveness of the implemented solutions, and  tect, respond to, and recover from cybersecurity inci-
          key lessons learned, offering a roadmap for organizations  dents.
          to manage and prevent data breaches effectively.
                                                              The Problem
          Introduction                                        Challenges Faced by the Company:
          Data breaches pose a significant threat to businesses, par-  1. Unauthorized Access: A sophisticated phishing attack
          ticularly in industries that handle large volumes of sensitive  on an employee led to unauthorized access to the
          customer  data,  such  as  e-commerce,  finance,  and  company's customer database.
          healthcare. The increasing sophistication of cyberattacks and
                                                              2. Data Compromised: Personal and financial information
          the interconnected nature of digital systems make it im-
                                                                 of 10 million customers, including credit card details,
          perative for organizations to prioritize cybersecurity.
                                                                 was exposed.
          This case study explores how a leading e-commerce com-  3. Reputational Damage: News of the breach resulted in
          pany addressed a large-scale data breach caused by unau-  negative media coverage, causing a decline in customer
          thorized access to its customer database. The task for the  trust and loyalty.
          company was to contain the breach, protect affected cus-  4. Regulatory Penalties: The company faced investiga-
          tomers, enhance its cybersecurity infrastructure, and rebuild  tions and fines under data protection laws, including
          trust with stakeholders.                               GDPR and CCPA.

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