Page 43 - Banking Finance December 2018

A

C ALLEN ES AND

PP RT NITIES

R T E AN IN

SECT R

LANDSCAPE

n to s r o vo ti it t r is no ot r ne here c sto ers can ta e financia decisions in a
ut to r inv nt on sust in v nt co forta e en iron ent.
ou c n v ov r ot rs is i it t t s it
Modern da an in is chan in and ndian an s on t
B c us not in s is sust in v r t in s
re ain too far fro this transfor ation. he ne a e an s
ou cr t som o s i r p ic t i oo ore i e retai stores here c sto ers are offered
eff e os a on fo nder free coffee and coo ies and can ro se prod cts for sa e
fro a rotatin roster of oca co panies or se a free
here is a caf in here the c sto ers can se free i readin i rar and eetin roo s. s an s are increasin
fi or a c p of eet s coffee and pastries fro oca eco in di ita ranches are shrin in and the ph sica
ranches that sti re ain are de i erin ser ices in a friend
a eries. he can or on their de ices o n e aro nd or
ess inti idatin an in en iron ent. Ban s st e i in
rechar e their phones. taffers ca ed coaches and
to o the e tra i e to a e s re their ranch e perience
a assadors ans er estions and de onstrate on ine
is a positi e one.
an in or an in apps on a ta et t the pro ise not
to initiate an financia con ersations n ess the c sto er
he ndian an in sector has seen nprecedented ro th
as s first. his is the en iron ent of a an in apita
and transfor ed the fro p ain ani a an in ser ices
to ni ersa an s. he di ita chan e has a so een
re ar a e fro ph sica ric and ortar ranches to ards
Ms internet and o i e an in . he o rne contin es
Ms. eha ati and i e the ote sa s han e is hard at the e innin
M e o ess in the idd e and or eo s at the end. hese
M A e e pro e s of chan e cannot e a oided and a or ani ations

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