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Figure 3: Distribution of perceived engagement; percentage who cannot judge company engagement
A relatively small portion of respondents, 13%, did not feel they had enough knowledge of their
insurers’ activities and was therefore not able to judge their engagement. This proportion varies
significantly by gender, with 16% of women not expressing an opinion vs. 10% of men. There are also
variations by age cohort, which tend to be inversely correlated to the engagement score, with higher
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perceived engagement score loosely linked (R =0.25) to lower “don’t know” scores.
3.1.2. Relevance for Insurance Purchase
Sustainability is an important consideration for Singaporean customers, with 48% indicating that it
is very important, 37% that it is important in conjunction with price, and only 15% thinking that it is
less or not important, as shown in Figure 4. The results are almost identical by gender but show some
variation across age cohorts, with younger and older respondents showing more interest in sustainability.
Figure 4: Relevance of sustainability for next insurance purchase by age cohort and overall
