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Figure 7: relative engagement of own insurance company vs. relevance for insurance purchasing decision
3.3.Results by Insurance Company
As indicated in section 2. we received answers from seven insurers with more than 5% market share.
The detailed answers are listed in Tables B1 to B4 in the Appendix. Customers of different insurance
companies assign a significantly different importance to sustainability topics, and this difference is also
visible in the relevance of these topics for their insurance purchases. This suggests that Singaporean
customers have already self-selected into different companies based on their sustainability preferences.
There is also a visible link between the customers’ view of their insurer’s engagement and both the
importance of sustainability and the relevance for insurance purchase (Figure 8). This suggests that
insurers have either benefited from customer preferences or have responded to their customers’ needs.
Figure 8(a) : Relative Engagement of own insurer vs. Relevance for purchase decision by company
Figure 8(b) : Relative Engagement of own insurer vs. Importance to customers by company
