Page 49 - Life Insurance Today July - December 2020

contributed by women, slightly more than one-third have come from three States, namely, Maharashtra (17.05 per
cent), West Bengal (9.66 per cent) and Uttar Pradesh (8.66 per cent).

iv. The proportion of women policies in case of private life insurers was 27 per cent and that of LIC was 34 per cent.
Contribution of Women to Individual First Share of Women in
Year Premium Policies Sold

v. In 18 States/UTs, the share in number of policies bought by women to the total policies sold was higher than the all-
India average of 32%. The following table provides data of top and bottom five states/UTs in terms of share in no.
of policies bought by women to the total policies sold in that State/UT.

Top 5 States/UT with the highest share Bottom 5 States/UT with the least share
in number of policies bought by women in number of policies bought by women
State Share in total number State Share in total number
of policies (%) of policies (%)
Kerala 43 Diu, Daman Dadar & Nagar Haveli 19
Andhra Pradesh 40 Ladakh 22
Mizoram 40 Haryana 27
Puducherry 39 Gujarat 27
Tamil Nadu 38 Jammu Kashmir 27
All India Average 32 All India Average 32

Participation of Women in Life Insurance Marketing
i. 6,15,609 women are working as agents in the life insurance industry, making it 27 per cent of the total individual
agency force as at March 31, 2020. Of these, the proportion of private life insurers was 55 per cent and LIC was 45
per cent.

ii. Among the private life insurers, IDBI Federal Life Co. and Max Life Insurance Co. has the highest percentage of
women agents, at 45 per cent respectively followed by Star Union Diachi Life Insurance Co. and Tata AIA Life Insurance
Co. at 37 per cent respectively.

Life Insurance Today July - December 2020 49