Page 21 - Banking Finance May 2024
P. 21
PRESS RELEASE
HDFC Bank Educated over 2 Lakhs Citizens on Safe Digital Banking
Practices PAN India in FY24
HDFC Bank as a part of digital banking awareness drive, conducted a series of secure banking workshops pan India. The
Bank organized over 16,600 workshops sensitizing over 2,00,224 citizens on safe digital banking practices.
These workshops were aimed at educating school and college students, law enforcement agencies, senior citizens, self-
help groups, customers and employees. Through these interactive sessions, participants gained valuable insights on safe
digital banking practices so that they dont fall prey to cyber frauds.
The workshops included real life examples, stories and videos which helped participants understand various Modus Operandi
used by fraudsters and tips on how to stay safe from such frauds. HDFC Bank has been conducting Cyber Fraud Awareness
Workshops under the Secure Banking initiative at various locations across the country over the past four years.
ICICI Bank strengthens support for senior citizens in West Bengal
ICICI Bank has announced a range of initiatives to make
banking more convenient to its senior citizen customers
in West Bengal. As part of this programme, the Bank has
set up desks with Relationship Managers dedicated to
service senior citizens at all branches in the state. The
desks offer personalised assistance to senior citizens for
various banking requirements including providing form
15H, life certificate, fixed deposits and interest certificate.
In case the senior citizens want to avail of these services
from the convenience of their home, they can do so
digitally on the Banks retail banking application, iMobile
Pay. Additionally, the Bank has made banking services
available at the doorstep of senior citizens to provide
improved convenience to them throughout the state.
In order to promote these initiatives, the Bank has launched a comprehensive ad campaign titled, Moner Moton Banking
featuring Prosenjit Chatterjee and Sabyasachi Chakraborty, two renowned actors in West Bengal. The campaign was
aired on popular Bengali news and entertainment channels, and was supported by outdoor advertising across premium
locations in the state.
Further, ICICI Bank aims to celebrate rich cultural heritage of the state through the launch of Tarar Khonje, a talent
search exclusively for residents of West Bengal and NRIs above 50 years of age. This initiative is a part of the Banks
overall focus to serve the senior citizens in the state. The talent search encompasses various categories including dancing,
singing, poetry recitation, playing musical instruments, stand-up comedy and photography. The interested participants
can submit their entries on the talent searchs official website www.tararkhonje.com.
To ensure maximum participation from senior citizens, the talent search has reached out to over 60 housing societies
including esteemed old age homes like Snehodiya and Swapnobhor.
Mr. Akash Raghav, State Head- West Bengal and North East, ICICI Bank said, We have undertaken multi-pronged steps
to enhance hassle-free, seamless and convenient banking experience to the senior citizens in West Bengal as part of our
aim to become their preferred bank of choice. We have also launched Tarar Khonje which offers an opportunity to the
residents and NRIs of the state who are above 50 years to showcase their talent. With over 5,000 registrations in just
a few weeks, this initiative has garnered significant interest and participation. Through this campaign, our aim is to
celebrate the artistic and cultural prowess of Bengal's talented residents.
BANKING FINANCE | MAY | 2024 | 19
