Page 34 - SEO Mad Scientist 2020 Report

traffic yet. It's pretty clear that these links helped the website gain rankings, but we questioned if
we can really rank this website with 100% PBN links.

If we were realistically looking to rank without any risk, our plan of action would be to run a press
release, build some brand links, social media, and a few niche edits.

So what can you do with these links if you aren’t going to build them to your client's website? The
fact is PBNs are always a risk, but what makes them a risk is anchor text, which is why we only
used the brand, URL, and brand partial match anchors with our links.

Here are some quick suggestions on how to leverage these PBN links…

● Tiered link building to your clients properties. These links obviously push some good link
juice and can be used as tier 2 links. (PBN > external site > client site)
● Build these PBN links to your private network sites, Geo Networks, or Niche Networks.
Keeping these properties as your own network to use on future campaigns is one of the
best ways to leverage a client budget to build your agency's assets.
● Create 3 to 5 websites for your clients services/locations and use the archive content
method we used to source content for free. Use your clients logo on the site, but register
general domains like "SERVICECITYsolutions.com". Then, brand the header of the site for
your client and forward the calls to their phone number. Low-cost services like budget
links, can rank these sites and provide a quality deliverable to your client - CALLS. The
call logs can even serve as a great client retention system!

GMB SEO Tests

How Much Does Your Website Impact Google My Business Rankings?

Test Setup:

We used an old test site we’ve talked about previously, mymarketer.online, that we created with
100% duplicate content in February 2020. We also created a GMB listing for it, but the GMB listing
was not created new. This listing was actually repositioned from an old loan company. We
changed the name, phone number, and category, but left everything else on the listing
unoptimized. The site had no previous relevance to marketing.

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