Page 38 - SEO Mad Scientist 2020 Report
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As we stated, in the beginning, most of our 301 tests did not return any results, so to see a
common result among tests leads us to believe there is something going on behind the scenes
here
The indexation of the 301 is a major factor we believe but there are many other commonalities
between these specific tests…
Disclaimer: We do not believe creating a new 301 redirect to your GMB every week would be a
good solution to maintain these rankings. It’s not sustainable. We are testing this of course, but
these results could be caused by the outcome of creating 301 redirects, NOT the redirect itself…
Update: July 31,2020
In most cases, like expired domains, we did not see results from the redirect. But a few of our
tests seem to consistently show an uptick in rankings and traffic, slowly followed by a return to
the previous positions. Let’s review the nitty-gritty details.
The first thing to note is that after setting up the 301 redirects, not only did our sites stay indexed
for a LONG time (most of them still are) but rankings maintained fairly well and actually seemed to
improve in quite a few cases!
While there were a few variations in these tests, there were also similarities. All 301 redirects
were indexed for quite some time, about 5 years. But most importantly, they had fully built
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