Page 41 - SEO Mad Scientist 2020 Report

First, we needed to understand the value of GMB links, so we tested it. Using 10 GMB listings in a
franchise, we created promotional posts with one of our listings NAP, keywords, CID, and other
citations. We then syndicated the post across all 10 GMBs, linking back to our target GMB listing.

Test Results: August 7, 2020

In the few weeks after the test setup, we began to see our initial
ranking results. You can see in the geogrid snapshot some top 20
rankings started to show, with #4 rankings right at their location
address. We did see a spike in GMB impressions as well, but needed
to continue testing to ensure this wasn’t just regular movement.

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