Page 40 - SEO Mad Scientist 2020 Report

a client or GMB we have ever seen before this test). We specifically chose this GMB because it
had very little to no rankings.

Test Results: August 14, 2020

Over a month period, we saw local maps ranking improvements for"dentist" terms, which you can
see in the grid below (york dentist, dentists in york, etc). It is important to note, ALL keywords that
didn't incorporate the term "dentist" showed absolutely no movement, which is a similar result to
the last 301 redirect tests we did.

We speculated that the domain name may actually play a part in this movement (but of course,
we still consider that this is just regular movement due to algo updates). We previously
speculated the ranking increases could be due to the local traffic to the GMB through the local
rankings. However, if that were true, we would’ve seen more movement across the board.

Is There Any Value to GMBs Link Swapping?

Test Setup:

In the old school method of link swapping, you would link to someone else's website in exchange
for a link from their website. Google has looked down on this practice for a long time and has
penalized it, but we wanted to see if it had any value when it comes to local...

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