Page 44 - SEO Mad Scientist 2020 Report

However, maps looks like it has a listing for it, which we found on page 7 when doing a "search
from" in Miami, Florida by using Bright Local's search tool. Technically we are listing #140, but still
showing for local search.

We believe that the EMB is the reason for these rankings mostly, but it is interesting that it is
showing Florida (where our SAB is) but has no pin on the map for us as we are really in
Pennsylvania. The GMB dashboard metrics show a high increase in exposure as well…

At this point, it was really hard to tell where the traffic was coming from with GMBs limited data.
However, organic rankings for the Miami GMB site were performing worse than another GMB test
site that has the address listed. This is also an EMD site but this site has no content, just the EMB
with the address and contact info…

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