Page 42 - SEO Mad Scientist 2020 Report
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Can Verified GMBs Without an Address Rank as SAB in Other Areas?

               Test Setup:


               We used verified GMB listings without an address and SAB set up in different cities and states to
               run this test. We set up an EMB (Exact Match Brand) listing as a SAB with a service area in Miami,
               FL. When we requested verification, we were able to enter a team member's address in Hanover,
               PA. However, this did not update the listing address. It left it blank but sent the postcard to me.

               We had the GMB listing with no
               address (or ever having one at the
               verification address), verified in PA,
               and listed as a SAB that services
               Miami, Florida. It didn’t seem to have
               an advantage as far as ranking in
               different areas, aside from a few
               properties you can use in
               optimization.


               Test Results: August 21, 2020

               The GMB site immediately showed
               up for its geo keyword rankings
               organically but maps wouldn’t show the listing in the geo-location. If we searched our brand
               name with "Miami", it wouldn’t pull our business listing. It appeared having a service area in
               "Miami '' made no difference to geo relevance or proximity signals. This lack of proximity signals
               was confirmed by our geogrid ranking reports…




























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