Page 3 - FBF Communications - Druids Glen Proposal

FBF COMMUNICATIONS

The Brief/Objectives.

Based on FBF’s initial discussion and sharing of information by Druid’s Glen, FBF’s view of
the objectives for the next 18 months ahead is set out below:

• To position Druid’s Glen golf offering (encompassing the two courses) as the pinnacle
of Irish golf

• To communicate information surrounding the investment and refurbishment and the

future of golf at Druid’s Glen Resort and the new additions to Woodstock House etc.

• To build anticipation, awareness and excitement amongst golfers ahead of the re-

opening of Druid’s Glen course

• To celebrate Druid’s Heath as a course in its own right, its new identity and features

that makes it special

• To drive memberships at both courses and the positives of a long-term commitment

as a member of the club

• To drive green fee purchase, welcoming leisure, societies and groups

• To position Druid’s Glen to attract championship tournaments such as the Irish Open

• To highlight the attractiveness of golf at Druid’s Glen with the services and splendour
of the full hotel and resort

• To attract domestic and international golfers

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