Page 6 - FBF Communications - Druids Glen Proposal

FBF COMMUNICATIONS

A voice for Druids Glen.

• One of the main PR objectives will be to give ‘voice’ to Druid’s Glen to ensuring that it is
front and centre on all commentary relating to golf in Ireland, top golfing venues in
Ireland, opinions of the sport, the pandemic and changes to the golf playing landscapes,
welcoming of international golfers, trends in membership playing etc. Media are
consistently looking for voices to lead the conversation and Druid’s Glen needs to be a
leading part of this.

Pro-active features/Druids Heath Green Fees/ Play & Stay Packages.

• Golf is high on the media’s agenda, esp. travel journalists and highlighting Ireland as a
staycation. Druid’s Glen needs to be front of minds for this media when writing about
golf escapes and top courses in Ireland

• FBF pro-actively seeks out opportunities for clients and through extensive relationships,
FBF always has its finger on the pulse when it comes to knowing what features are
coming up and when

As an example, here is a feature of the 10 great golf escapes in Ireland written by the
Irish Independent in Ireland. Some exceptional courses with mentions through FBF for
Killarney Golf & Fishing Club and for Castlerosse Park Resort as a stay and play venue 10
great golf escapes in Ireland — with treats for non-golfers too - independent.ie

• Pro-active pitching to golf and travel media of golf green fee and play and stay
packages to drive awareness of green fee rates and availability, alongside leisure
packages for couples and groups

• Highlight open competitions with golf media etc.

• There are also seasonal opportunities to consider i.e. Father’s day and Christmas for
gifting – memberships and green fees

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