Page 7 - FBF Communications - Druids Glen Proposal

FBF COMMUNICATIONS

Driving membership.

• FBF understand that attracting new memberships is a big priority for golf clubs and with
the return of ‘joining fees’ clubs must think outside the box when it comes to
implementing a strategy to keep its membership base growing. FBF believes a good
starting point, when considering the long-term success of the club, is to engage with
those coming through the doors.

• Typically, golf clubs will see a drop off, approx. 10% - 20%, at the end of each membership
year – some golfers leave, others retire their clubs, some prefer not to join a specific club
and so on. Unfortunately, most clubs don’t see the 10%-20% being replaced year on year
and this leaves them in a challenging position.

• However there has been a shift in this as a positive outcome of the pandemic when many

were forced to take out memberships so that they could escape and play the game, the
next step is the momentum in keeping renewal numbers up

• Pro golf season is the best time to capitalise on this. Given tennis memberships and the
sales of racquets skyrocket during Wimbledon season, it’s the same for golf

• 2023 should also see the release of Netflix’s docuseries on the PGA tour that will surely
drive heightened interest in playing golf

• FBF would work with your marketing team to come up with clever campaigns that can
assist with capitalising on the increase of interest around the four majors, Masters, Irish
Open, US open, PGA Championship etc.

• We could also look at ‘overseas’ memberships and if there is a clever way we can utilise

this to capture the international audience

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