Page 48 - MGG - Venue Audit

GOLF CLUB NAME - VENUE AUDIT

SOCIAL MEDIA & DIGITAL MARKETING
The social media platform for the golf club needs to be managed better. Currently, the organic posting,
across all platforms, is not consistent enough. The last five posts on the golf clubs Facebook page were:

• February 17th 2020
• February 8th 2020
• December 12th 2019
• December 9th 2019
• November 29th 2019

The @TulfarrisGolf Twitter account seems to be inactive and needs to be reactivated or deleted. There is
also no dedicated Instagram account for the golf club.

From our initial review, Tulfarris appears to have it’s Digital Marketing (apart from social media) under
control. It is an area that we are happy with at the moment – this will be monitored on an ongoing basis,.
We will be adding additional marketing content, in the form of targeted marketing campaigns, throughout
the course of the year.

RECOMMENDATIONS
1. The social media accounts need to be relaunched with regular posting of good, engaging content that the
customers can relate to and interact with.

2. General digital marketing is to continue for the moment, and we will supplement this with specific
campaigns around membership and green fees. This will be monitored and amended throughout the
coming months.

MARKETING BUDGET
The marketing budget for 2020 is €39,483 and seems to be well appointed. As it is a competitive market,
its extremely important to get value for money and that all investments are focused on the right areas and
each espect of the budget provides a return.

RECOMMENDATIONS
1. Continue to review and monitor the spend in 2020.

2. My Golf Group will have to control the full budget in 2021

3. Meet with Simon Thornton to agree his availability and finalise the best way to utilise his skill set for the
2020 season across promotion, membership and corporate events.

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