Page 29 - KILLARNEY FIVE YEAR VISION - BOOKLET

DIGITAL MARKETING To implement a measurable approach to the club's digital marketing strategies
to ensure a high standard of engagement from our target audiences.

PUBLIC RELATIONS To develop a robust public relations strategy that controls, manages and
enhances the reputation and brand that is Killarney Golf & Fishing Club.

ADVERTISING To establish clear advertising strategies and budgets that maximise the return
of the club’s financial investment.

To provide our visitors and industry partners, such as tour operators and hotels,
COMMUNICATIONS with regular and relevant content about our golf club that increases their trust in
our brand and helps them to engage with us.

To ensure that Killarney Golf & Fishing Club participates in key business and
EVENTS industry events which promote our club's reputation and brand while increasing
awareness of the club as a world-class golfing destination.

To utilise and engage with our media partners for the purpose of increasing
MEDIA awareness of our brand and returning Killarney Golf & Fishing Club to the main
stage of Irish and world golf.

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FIVE YEAR VISION