Page 32 - KILLARNEY FIVE YEAR VISION - BOOKLET

CUSTOMER JOURNEY

As part of our vision, we aspire to have our in all its splendour, they will feel elated to have
members and visitors experience a delightful golfed with us.
and seamless journey through our clubhouse
and golf courses. Whether their journey with us Following their round, they will then visit our
begins online or from the moment they drive well-appointed Golf Shop to purchase a
through our front entrance, to playing our golf memento to mark their experience, then to the
courses, their experience should exude Bar and Restaurant where they can enjoy our
excellence. It should be a customer journey to Irish hospitality, a delicious meal while gazing
remember. out of our feature windows at the striking
natural beauty of our golf courses and the
We envision that when they stand on the first surrounding landscape.
tee of Killeen, that one of our knowledgeable
starters will delight them with stories of the Ultimately, the experience should be about
time Nick Faldo won the Irish Open. The scene creating life long memories. They should leave
is set, the excitement and anticipation builds to our club feeling like this was one of the best
the first golf shot being played. Similarly, as golfing experiences they have ever had and
they stand on the 18th tee of either golf course cannot wait to return to us in the future.

31 FIVE YEAR VISION