Page 42 - March 2022 Issue.indd

populations in ways that appeal to them. For example: • Menthol products are given more shelf space and oft en
feature price promotions like discounts and multi-
• Menthol tobacco products are heavily marketed and
pack coupons in African American and other minority
advertised in culturally relevant ways towards the
neighborhoods
African American/Black community
• Hispanic populations are targeted with brand names

like “Rio” and “Dorado” and may be influenced by Big
Tobaccos financial contributions for college education,

as well as their support of Hispanic cultural and arts

• The LGBT community is targeted by advertising at gay
PRIDE festivals and marketing depicts tobacco use as a
“normal” part of LGBT life
• An old marketing campaign, Project SCUM, which
13699 Greensboro Rd., Greensboro, MD stood for “Sub-Culture Urban Marketing” targeted
LGBT and homeless individuals
410-482-6897
www.greaterimpactmd.com • Higher number of tobacco retailers are found in
low-income areas and companies have historically
used discount coupons and point-of-sale discounts to
“Impacting Caroline County and beyond
promote purchase of these deadly products
with the love of Christ for eternal gain”
Being aware of tobacco disparities is the first step to combat

Welcoming guests every week. them. You may see anti-tobacco marketing campaigns,
such as CDCs “Tips from Former Smokers”, which can
SATURDAY SUNDAY
help reduce the burden among many disparate populations.
6 PM 9 AM Drive-In Experience
Awareness and access to quitting tools is also important.
Experience 11 AM Indoor Experience
1-800-QUIT NOW is a no cost, phone based Quitline,

which operates 24/7 and offers services in both English and
Greensboro Quick Stop Spanish. Participates will have access to trained quit coaches
and nicotine replacement products like patches and gum
Greensboro Elementary
School which, when combined, greatly increase the chances of a
successful quit attempt.
Greater Impact
Resources:
https://www.healthypeople.gov/2020/about/foundation-
health-measures/Disparities
Greensboro Rd.
https://www.cdc.gov/tobacco/disparities/index.htm
480

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42