Page 50 - June 2024 Issue Website
P. 50

Stories,  ads, and Mac Davis                      walking into a “big box.” You can start by browsing the pages
                                by Bryan Gadow                      of this month’s Caroline Review.
                                                                    My challenge to each of you is to buy something from at
               For some generations, the yare for the 1950’s or 60’s. As for   least one of these advertisers this month. If you do that, well,
               your author, he is a child of the 80’s, and one with a mind   I’ll stay o  your back...and write about something else next


               that o en dri s back to that time.                   month! Oh, and don’t forget, when making that purchase, to

               Recently I thought of two occasions when local radio   tell them who sent you!
               stations came to the high school to record an interview with
               students in order to promote some event or another. One
               was with WCTD, Federalsburg, while the other was WKDI,
               Denton. It seems a di erent world: our county had these

               broadcasters with programs originating from right here.
               Somewhere Mr. Nostalgia has a cassette tape that includes a
               request he called in at about 3:00 am one morning. Yes, the
               middle of the night, and I called and talked live to famous
               DJ Troy Hill who was sitting in downtown Federalsburg
               and quick to get Mac Davis on for me. Back then you could
               walk into the News & Farmer o ce in Preston or the Times-


               Record in Denton. Local folks reporting local stories, and we   TRAILER REPAIR & HITCH INSTALL
               took it all for granted.
                                                                                   Utility, Cargo, Livestock
               It’s now 2024 and the Preston paper is long dead; the radio   5th Wheel, Gooseneck, Receiver Hitches
               stations and Times-Record still exist, more or less, but are                  call or text 302-270-5876
               owned and produced from far away.                      BY APPOINTMENT ONLY
                                                                                               plm-de.com Camden DE
               Another child of the 80’s?  e Caroline Review. A few

               weeks ago, I stumbled upon some issues from around 1984;
               much had changed, but just as much was the same. As I
               leafed through the pages something that stood out was the
               advertisements: there were many more than compared to
               now.  e reason: most of those locally owned businesses

               are known only to history.  ey were your friends and

               neighbors, the ones who sponsored your kids Little League
               team, donated to the Volunteer Fire Company, and employed   15945 Henderson Rd
               local folks at a living wage. It was the ads they purchased that   Goldsboro, MD
               kept those radio stations live and local and kept the lights on   410.482.7110
               at the local papers.                                  800.452.9034
               What happened? It’s not that the advertisements didn’t work.   410.482.9029 FAX  New&
               I had a business of my own, and received great response   ezgo21636@gmail.com    Used
               to what I placed in the Review each month. I believe if you   Options: Rear Seats Paint,


               polled the folks who run ads month a er month, you’d  nd   Windshield, Rims & Tires,
               they see good results. But, they need to see more for their
               minimal return on investment.                         Lights, Tops, Utility Boxes
                                                                     We can rebuild your cart’s engine,
               A controversial message to my readers: it only works if you   install new batteries and  x major
               support local businesses. Walmart, Starbucks, Aldi’s, Royal   and minor problems.
               Farms, AutoZone, McDonald’s, and many more...they don’t
               support your Caroline Review.  at doesn’t make them bad,

               of course. But, how about supporting those who DO bring   Most  parts and accessories
               you the last of the local media here in our county? If you   available for EZ-GO.
               look around you’ll be amazed at what you can  nd without                               A Textron Company

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