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Millennial’s 4S Lifestyle                                                                                                                                     CONFIDENTIAL


  2 Indonesia Facts: Challenges and Opportunities





                          Millennials

                     144 million (51%)

           50000                                                                                                    50% of MZ generation

                                                                                                                          income is spent on
           45000

           40000
                                                                                                                                   "4S Lifestyle"
           35000


           30000
                                                                                                                    Skin – beauty & care products
           25000


           20000
                                                                                                                    Sugar – food/culinary
           15000

                                                                                                                    Sun – travel
           10000

            5000
                                                                                                                    Screen – gadgets
              0
                      0-9       10-19       20-29       30-39      40-49       50-59       60-79       70+

          Source: UOB Indonesia Economic Outlook, 2019
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