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Millennial’s 4S Lifestyle CONFIDENTIAL
2 Indonesia Facts: Challenges and Opportunities
Millennials
144 million (51%)
50000 50% of MZ generation
income is spent on
45000
40000
"4S Lifestyle"
35000
30000
Skin – beauty & care products
25000
20000
Sugar – food/culinary
15000
Sun – travel
10000
5000
Screen – gadgets
0
0-9 10-19 20-29 30-39 40-49 50-59 60-79 70+
Source: UOB Indonesia Economic Outlook, 2019