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The Korean wave definitely a huge things in Indonesia                                                                                                         CONFIDENTIAL


  3 Indonesia Facts: Challenges and Opportunities










                        KPOP fans                                                                     402k                    100++                     92,9%
                                                                                                                                                         Dominated
                      Globally Based on Twitter*                                                   Respondents                  Countries             with Age Groups
                                                                                                                                                          Under 40





                     #1                        #1                                                        #1                1# or 22%                      65%


                 Most KPOP                Most KPOP                                               About 4Million              Most active              Indonesian are
               Fans Globally                  Tweets                                               Total Fans****             respondents               Under 40***







           Source: *https://www.koreaboo.com/lists/kpop-fans-globally-based-official-twitter-data-countries/
                  **ARMY Global Cencus 2020
                  ***BPS: Indonesia Statistics
                  ****https://www.grid.id/read/043034414/jumlah-army-di-indonesia-diprediksi-capai-4-juta-orang-penyelenggara-pop-up-store-map-of-the-soul-bts-antisipasi-membludaknya-
           pengunjung?page=all
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