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4 Market Share CONFIDENTIAL

SENSI;
OTHERS; Others; HBPL MMI;
22,96
24,94 24,7758% 21,8641%

SENSI MASK;
HBPL MMI;
SKRINEER; SKRINEER; 18,8063%
20,98
9,2 8,2074%

POKANA; M+; 11,6804%
SOFTIES; SOFTIES;
9,4
12,52 14,666%
Growth
MARKET SHARE Sales Ytd NO. BRAND Market Market GROWTH (%)
No. BRAND Shared Shared
DEC 22 vs
2021 2022 Ytd DEC 21
1 INDOMARET 16,88% 21,86% 4,98%
1 SENSI 24,11% 22,96% -37.19%
2 SENSI MASK 28,28% 18,81% -9,478%
2 ALFAMART 12,90% 20,98% 6.49%
3 SOFTIES 17,01% 14,67% -2,345%
3 SOFTIES 15,60% 12,52% -47.05%
4 M+ 5,32% 11,68% 6,359%
4 POKANA 10,76% 9,40% -42.39%
5 SKRINEER 4,19% 8,21% 4,014%
5 SKRINEER 6,79% 9,20% -10.72%
6 OTHERS 29,84% 24,94% 6 OTHERS 28,31% 24,78% -12,471%
Total MASK 100.00% 100.00% -34.04% TOTAL 100,00% 100,00%