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5 Category - Sub Category Sell Out (Rp) Rank CONFIDENTIAL
No.
Category Sub category 12 Months Monthly Avg. Category Sub Category Summary Remark
(344) (722)
1 Diaper Baby Diaper 2.125.084.162.523 177.090.346.877 11 88 1 Big competitor, High cost
2 Beverage RTD Milk 2.081.969.041.403 173.497.420.117 62 2 Big competitor, Low margin
3 Beverage Mineral Water 1.462.980.568.333 121.915.047.361 64 3 Big competitor, bulky business
4 Beverage RTD Tea 1.029.262.959.418 85.771.913.285 11 36 4 Big competitor, bulky business
5 Face Care Facial Wash 734.172.998.891 61.181.083.241 32 5 Korean Formula
6 Household Dishwashing Cleaner 640.849.088.139 53.404.090.678 98 6 Special Fragrance, for baby
7 Beverage RTD Juice 590.399.616.748 49.199.968.062 36 7 Specific Flavour
8 Body Soap Healthy Liquid Soap 563.371.413.009 46.947.617.751 9 8 Big competitor, High cost
9 Bread Bread White Bread 560.028.035.202 46.669.002.933 192 374 9 Big competition, Short shelf life
10 Tissue Facial Tissue 524.856.105.806 43.738.008.817 5 10 Big competition, High cost
11 Body Soap Beauty Liquid Soap 504.367.421.619 42.030.618.468 15 11 Korean Formula
12 Bread Bread Pull Apart Bread 373.362.459.387 31.113.538.282 161 12 Big competition, Short shelf life
13 Household Concentrate Fabric Conditioner 270.289.860.861 22.524.155.072 94 151 13 Special Fragrance, for baby
14 Tissue Wet Tissue 261.883.268.078 21.823.605.673 7 14 Big competition, High cost
15 Bread Bread Sweet Bread 242.208.228.228 20.184.019.019 192 15 Big competition, Short shelf life
16 Skin Care Moisturizer 233.584.759.185 19.465.396.599 69 16 Korean Formula
17 Household Floor Cleaner 215.765.775.936 17.980.481.328 101 17 Special Fragrance, for baby
18 Bread Bread Sandwich Bread 170.462.592.836 14.205.216.070 94 260 18 Big competition, Short shelf life
19 Cologne Women Cologne Cologne/EDT 129.153.872.650 10.762.822.721 27 19 Many Brand & Tight competition
20 Face Care Mask 120.413.018.246 10.034.418.187 30 20 Big competitor, High cost
21 Parfume Parfume & Edt Women Parfume & EDT 94.048.641.278 7.837.386.773 131 21 Many Brand & Tight competition
22 Hair Hair Colour 77.348.852.134 6.445.737.678 11 18 22 Many Brand & Tight competition
23 Cologne Men Cologne Cologne/EDT 75.261.912.500 6.271.826.042 22 23 Many Brand & Tight competition
24 Underwear Men Underwear 74.018.699.701 6.168.224.975 34 24 Imported product, very cheap
25 Stationary Stationary 52.097.734.489 4.341.477.874 126 25 Imported product, very cheap
26 Parfume Parfume & Edt Men Parfume & EDT 43.961.655.063 3.663.471.255 128 26 Many Brand & Tight competition
27 Skin Care Sunscreen 35.042.284.815 2.920.190.401 11 66 27 Korean Formula
28 Skin Care Sunscreen Serum Essence 23.979.274.363 1.998.272.864 73 28 Big competitor, High cost
Source : data selling out MM 2022
