Page 55 - Urban Kapital New MAY JUNE 2020 ISSUE

VIRTUAL STYLE

FROM JOHN LEWIS & PARTNERS

Virtual Styling

Wardrobe Advice - Expert Personal Stylists from
the John Lewis Style Studios will offer appoint-
ments to support customers who have found
Expert nursery, home and styling advice services adapt- themselves with extra time to declutter and or-
ed to the evolving needs of customers are now available ganise their cupboards and drawers.
to access from home.
Providing guidance on key staples and tips to help
John Lewis has been boosting support for today’s ‘Vir- streamline wardrobes, the stylist will also be on
tual Britain’ by transforming and adapting its in-store hand to help customers
services and taking them online for the first time to re-discover treasured items and build outfits. SKINNY DIP LONDON
meet the evolving needs of people still in isolation.
The free and bookable, advice-driven appointments ena- The video appointment is bookable via the stylist’s THE BRAND NEW BEDROOM RANGE
bled the retailer to provide core services to support the John Lewis Instagram account. Stylists will follow
nation during lockdown, maintaining its ambition to be up the appointment with a personalised email de-
there every step of the way for its customers. tailing all that was discussed. Stylists will also be
hosting style
Providing advice, inspiration and support, Partners are John Lewis & Partners announced their latest
on hand to guide customers, whether it’s welcoming a Q&As on their Instagram accounts as well as shar- bedding launch with Skinnydip London.
new addition to the family or advice on interior solutions ing useful and inspirational styling
for the home. content. It’s an exclusive range of high quality bedding
and cushions (coming soon) that feature some of
Customers can book free, one-to-one video appoint- Skinnydip’s most signature prints, to really give
ments with knowledgeable experts all from the comfort your bedroom that true Skinnydip feel-good vibe.
of their own sofa.
Now is the perfect time to invest in new bedding,
Virtual Home Design sales of low tog duvets increased by 74% com-
pared to this time last year as customers opt for
Expert interior advice with a Home Design Stylist to help lighter bedding for a more comfortable summer
customers during lockdown by providing home inspi- night’s sleep.
ration, support and advice - ranging from repurposing
ideas and tips to make their space more comfortable, The bedding is available instore and will be
creating an area that is flexible for work and feels like a followed by a new range of cushions late June.
sanctuary right now or to tackle a new interiors project.
During a one hour video call customers can walk and SHOP NOW
talk through their spaces with the Stylist and discuss
MAGAZINE // 54 gether a mood board, ideas and shopping list, sending MAGAZINE // 55
inspiration. The Stylist will spend some time pulling to-
directly to a customer following the call.