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CUSTOMS CHATBOT FOR CITIZEN HAPPINESS


                                                           Anytime Anywhere & Any Device




                                                                  Customs Standard Procedures






                                                                  Tariff Classification
                                                                  /Rules of Origin





                                                                  Tax Incentives







                                                                  Customs Valuation






                                                                  Law






                                                                  Others





                                                       MY NAME IS
                                                    “ARKORN”
              The Customs Department embraces
            the initiative in developing an automated  Want to know customs
            customer support and information       matters, please ask me.
            acquisition called Customs Chatbot to
            upgrade service quality with Customer  topics, including customs formalities,
            Centric approach and drive the organization  customs tariff, tax and duty incentive,
            towards Customs 4.0, which is highly  customs valuation, regulations and laws,
            proficient, advanced, innovative,  Customs Department Notification, rules
            integrating digital technology at full-scale  of origin e.g. The system will be accessible
            in administration and in providing  to all service recipients throughout 24   seek clarification on more complex
            services to the public, according to  hours, with no limitation, offering faster,   issues and develop a more innovation
            the Government’s policy. Additionally,  easier, and cheaper services to the   approach in operation, increasing the
            the project also aims to cater to the  general public. It also increases officers’   overall quality of service.
            public demand with effective communication,  performance by addressing inquires and     “Mr.Arkorn, the Chatbot, will represent
            accessible for users anytime anywhere  providing basic information on similar   the Customs Department in providing
            on any Device.                     issues or issues which have been    information to service recipients and the
              Chatbot, developed on LINE application,  addressed in announcements or rules   public on LINE application. The service
            will increase efficiency in public relations  and  regulations so officers can provide   will be officially launched in October
            and distribution of information in different  assistance to service recipients who   2019.

                                                                  THE CUSTOMS DEPARTMENT  ANNUAL REPORT 2019    191
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